<10% Impression Share on Google ads

How do I raise my impression share? Or are there more important metrics to focus on?

Other Metrics:

Top of page rate – 86.54%

Abs. Top of page rate – 18.59%

<10% impression share

Relatively low competition niche, 5 bidders mainly, 2 medical practices(including mine), and 2 small hospitals and zocdoc.

submitted by /u/dashdashsilver
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Author: /u/dashdashsilver
Blog Name: Marketing & Advertising
For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search, campaigns, data science, email, user experience, content, copywriting, segmentation, attribution, data visualization, testing, optimization, and martech. Get advice, ask questions, or discuss any marketing-related topics. We are a support network for people working at brands, businesses, agencies, vendors, and academia.
Marketing & Advertising

Blog Post added on May 20, 2024 at 3:00 am | Powered by All The Way Digital