Search Engine Land
- Tips from the pros at SMX Create; Wednesday’s daily brief April 14, 2021Plus, competitors and regulators are sounding off on FLoC. Please visit Search Engine Land for the full article.
- Google Ads rolling out auto-applied recommendations April 14, 2021Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money. Please visit Search Engine Land for the full article.
- The 2021 Search Engine Land Awards are open for entries April 13, 2021New categories and an easier-than-ever, new submission process is on deck for the 2021 Awards. Please visit Search Engine Land for the full article.
- Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief April 13, 2021Plus, how inclusion leads to diversity in marketing Please visit Search Engine Land for the full article.
- The business imperative behind inclusion and diversity April 12, 2021“Without talent you don’t have an agency,” said Dr. Tucker. Please visit Search Engine Land for the full article.
- Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’ April 12, 2021But ideas differ on how it will affect the day-to-day work for paid search advertisers Please visit Search Engine Land for the full article.
- SMX Create is happening tomorrow… don’t miss out! April 12, 2021Secure your $149 All Access pass now and join us Tuesday, April 13 at 11:00am ET. Please visit Search Engine Land for the full article.
- In search of your most memorable moments; Monday’s daily brief April 12, 2021Plus, only YouTube and Reddit have seen much usage growth since 2019. Please visit Search Engine Land for the full article.
- Video: Fay Friedman on duplicate content, featured snippets & people also ask April 12, 2021In part one we spoke about e-commerce SEO vs property management SEO and here is part two. Please visit Search Engine Land for the full article.
- How inclusion can lead to diversity in marketing and communications April 10, 2021Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first Please visit Search Engine Land for the full article.
PPC Hero
- Native Ads Are Like Display Ads….Right? April 14, 2021The difference between Native and Display ads can be difficult to understand or see. Here's how Native Ads are different from Display ads and how they perform.Kamlyn Spivey
- 3 Steps To Finding More Time In Your Day April 12, 2021How do we structure our days so that they are both fulfilling and productive? Carefully thinking through how we spend our hours is critical to success.Diane Anselmo
- March 2021 Updates to Paid Media Platforms April 8, 2021In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Drive Leads with Hotel Property Promotion Ads Details: Property Promotion Ads are now available globally. Previous to this launch, direct participation in property promotion ads was done through an allowlist. They show prominently in search results for […]Madison Feldhake
- Master Your Bid Strategies In Google Search Ads 360 April 7, 2021SA 360 has features that aren’t available in standard Google Ads accounts or are more sophisticated. Bid strategies are one feature that makes SA 360 so powerful.Matt Umbro
- Complete Guide To Writing Posts That Convert Into Clients April 5, 2021Writing high-quality posts that convert clients is hard – these techniques will help you make your content more impactful and turn readers into clients.Frank Hamilton
- 11 Amazing LinkedIn Features You Must Use in 2021 April 1, 2021LinkedIn is the best platform to get leads. Check 11 amazing LinkedIn features that will save you time and will help to achieve your business goals.Bhavik Soni
- The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems March 29, 2021Using this checklist will solve over 90% of the common problems in Facebook campaigns and optimize them for success.Etgar Shpivak
- Google Display Network Best Practices In A First-Party Cookie World March 24, 2021With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare?Steph Jimenez
- B2B Lead Generation on LinkedIn: The Whats, Whys, and Hows March 22, 2021LinkedIn is the social network for B2B marketing. However, getting the results you want from the platform is not as easy or straightforward as you’d think.Stefan Smulders
- Analytics: What Sources are Stealing Your Paid Revenue Attribution? March 17, 2021“Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic.Stephanie White
Search Engine Journal
- LinkedIn Adds New Profile Features to Address Career Gaps via @sejournal, @MattGSouthern April 14, 2021LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred.The post LinkedIn Adds New Profile Features to Address Career Gaps appeared first on Search Engine Journal.Matt Southern
- The Great Big List of 50+ Google Easter Eggs & How to Access Them via @sejournal, @mirandalmwrites April 14, 2021Google Easter Eggs are fun, hidden, often gamified surprises found in Search and other Google products. Here's how to find & activate them.The post The Great Big List of 50+ Google Easter Eggs & How to Access Them appeared first on Search Engine Journal.Miranda Miller
- How Cognitive Intelligence will Reshape Chatbots with Dr. Michelle Zhou via @sejournal, @brentcsutoras April 14, 2021We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are still impersonal and not as helpful as we had hoped they would be. Dr. Michelle Zhou, co-founder and CEO of Juji, Inc, as well as inventor of IBM Watson Personality […]Brent Csutoras
- 4 Tips for Building Your First-Party Data Sets With PPC via @sejournal, @michellemsem April 14, 2021As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.The post 4 Tips for Building Your First-Party Data Sets With PPC appeared first on Search Engine Journal.Michelle Morgan
- Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are! via @sejournal, @gregjarboe April 14, 2021Can YouTube Shorts be monetized? Learn how to make them pay and see examples of the short-form video format in action.The post Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are! appeared first on Search Engine Journal.Greg Jarboe
- Practical Tips for Accessibility, Search & Human Experience Design via @sejournal, @kim_cre8pc April 14, 2021Creating ethical and compassionate web experiences for all should be the goal of businesses. Learn more about digital human experience design here.The post Practical Tips for Accessibility, Search & Human Experience Design appeared first on Search Engine Journal.Kim Krause Berg
- Wix and WordPress Tensions Rise via @sejournal, @martinibuster April 14, 2021WordPress and Wix exchange accusations and negative attack ads. Wix publishes open letter to Matt MullenwegThe post Wix and WordPress Tensions Rise appeared first on Search Engine Journal.Roger Montti
- Vulnerabilities in 17+ Elementor Add-on Plugins for WordPress via @sejournal, @martinibuster April 14, 2021Millions of WordPress sites affected by vulnerabilities in Elementor add-on pluginsThe post Vulnerabilities in 17+ Elementor Add-on Plugins for WordPress appeared first on Search Engine Journal.Roger Montti
- WordPress SEO Guide: Everything You Need to Know [Ebook] via @sejournal, @MrDannyGoodwin April 13, 2021Want your WordPress website to get more traffic and higher organic search rankings? Our new ebook covers all the SEO best practices.The post WordPress SEO Guide: Everything You Need to Know [Ebook] appeared first on Search Engine Journal.Danny Goodwin
- How Important Are XML & Image Sitemaps To Google? via @sejournal, @RyanJones April 13, 2021Confused about whether you need XML or image sitemaps and how important they are to Google? Learn more in this Ask An SEO column.The post How Important Are XML & Image Sitemaps To Google? appeared first on Search Engine Journal.Ryan Jones