Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn't) in this Search Engine Land survey. The post 2023 Salary & Career guide: How much search marketers make appeared first on Search Engine Land.

Looking to boost your B2B marketing efforts? Follow the tactics outlined here and experiment with what's possible on Reddit. The post 5 must-know Reddit Ads tactics for B2B marketers appeared first on Search Engine Land.

Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and Bing Chat Creative based on four metrics. The post ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best? appeared first on Search Engine Land.

It's only natural to wonder whether all the recent hubbub about AI-powered search is much ado about nothing – or if it is the next big thing. The post Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing appeared first on Search Engine Land.

We asked some of the Google tracking data providers for data on the latest Google algorithm update. The post How the March 2023 Google core update compared to previous core updates appeared first on Search Engine Land.

The new Ad Transparency Center will allow users to access information about Google ads in Search, YouTube, and Display. The post Google 2022 Ads Safety Report reveals more than 6.7 million ad accounts suspended appeared first on Search Engine Land.

The pilot rolls out today for advertisers in the US. The post Microsoft launches third-party government services ad pilot appeared first on Search Engine Land.

Insights into the future of digital marketing and paid media. The post New SEO study reveals the biggest investments of 2023 appeared first on Search Engine Land.

Here's how advertisers can protect their reputation, ensure their ads are placed in appropriate contexts and resonate with gamers. The post Brand safety in video game advertising appeared first on Search Engine Land.

In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings. The post Domain Authority is dead: Focus on SEO content that ranks appeared first on Search Engine Land.

Optimizing your site for mobile users is crucial for boosting your conversion rate. But how? Click to explore our top 4 ways to drive conversions via mobile. The post How to Maximize Website Conversion Rates Through Mobile Optimization Strategy first appeared on PPC Hero.

Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical in the years to come. So as a business, you need to start understanding how machine learning can be used to benefit your company. If you’re unfamiliar with machine learning, […]

Google Ads constantly rolls out new features and updates and it's up to marketers to keep up. Learn how to use the five latest features in 2022. The post 5 Ways to Make the Best of the Five Latest Google Ads Features first appeared on PPC Hero.

Learn how to perform voice search optimization for your content and improve its discoverability to those searching with their voice. The post 5 Steps to Perform Voice Search Optimization For Your Content first appeared on PPC Hero.

The B2B world is competitive, so targeting people who will benefit from your service or product is paramount. Learn to identify your target market today. The post Identifying an Effective B2B Target Market for Ads first appeared on PPC Hero.

What is reactive marketing and why bother with it? Read this complete guide and learn why and how to apply a reactive marketing strategy to your brand. The post What Is Reactive Marketing and How to Apply It to Your Brand first appeared on PPC Hero.

Consistent messaging on social media can highlight your values and build trust in your brand — a winning strategy for your reach and conversions. Read on to learn how. The post How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media first appeared on PPC Hero.

Statistics are important for every area of digital marketing. Read on to discover how they can help you plan strategies that boost business growth. The post How To Use Statistics in Digital Marketing first appeared on PPC Hero.

A simple automated system to help business owners show more of their products on Google Shopping, giving them back time to focus on other areas of their business. The post Showcase More of Your Products on Google Shopping first appeared on PPC Hero.

Leveraging UGC in your social media marketing strategy can drive sales up to 5X. Read more here. The post Why Incorporating User-Generated Content on Social Media Will Increase Sales first appeared on PPC Hero.

Alter a few lines of code and with minimal plugins, you can improve your WordPress-run website using these top hooks. The post How to Use WordPress Hooks To Improve Technical SEO appeared first on Search Engine Journal.

Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both. The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal.

Google's Daniel Waisberg reveals how to identify and analyze traffic drops using the Search Console performance report and Google Trends. The post Google Search Console Tutorial: Analyzing Traffic Drops appeared first on Search Engine Journal.

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. The post Google Ads Update: Cross-Channel Conversion Credit Import appeared first on Search Engine Journal.

Google tackles extreme heat with Search alerts, Tree Canopy expansion, and a $5M investment in climate innovation projects. The post New Google Search Advisory: Extreme Heat Alerts appeared first on Search Engine Journal.

Microsoft launched a pilot program for third-party government service providers. Learn more about the select services eligible and how to apply. The post Microsoft Launches Third-Party Government Services Advertising Pilot Program appeared first on Search Engine Journal.

WordPress accessibility plugin scans and creates reports on unlimited pages - Free The post Yoast SEO Founders Invest in WordPress Accessibility Plugin appeared first on Search Engine Journal.

Impress multiple stakeholders with your effective communication of data insights. Here's how to build an SEO dashboard for massive enterprise sites for a powerful report. The post Enterprise SEO Reporting: Tips For Developing Effective Dashboards appeared first on Search Engine Journal.

Learn how to create social media content faster by looking at five ways AI-generated captions will change the game for social media managers. The post 5 Ways Social Media Pros Are Safely Using AI Right Now appeared first on Search Engine Journal.

Google enhances Search with "About this author" and other features, empowering users to evaluate online information and sources. The post Google Search Updates: About This Author, Diverse Views, + More appeared first on Search Engine Journal.