Is your ecommerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold for indexing. The post How to optimize your ecommerce site for better indexing appeared first on Search Engine Land.

Decide whether the newest trend is worth investing the time and effort to help you reach your target audience. The post Webinar: What ad channels work best for your brand? appeared first on Search Engine Land.

Spending on SEO now is an investment in your business's future revenue. Learn the key factors to consider when deciding your SEO budget. The post What percentage of your budget should go toward SEO? appeared first on Search Engine Land.

How to improve your SEO ranking and generate a better user experience. The post Top technical SEO issues every webmaster should master appeared first on Search Engine Land.

Google is working on resolving the issue and we expect search quality to return to normal soon. The post Google Search outage causing major issues with search quality and indexing appeared first on Search Engine Land.

It's important to leverage the right automated features in Google Ads to properly control and steer your campaigns. The post Layer on the automation: How to combine automation options for PPC success appeared first on Search Engine Land.

If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next. The post Want to speak at SMX? Now’s the time to submit a pitch! appeared first on Search Engine Land.

Don't miss your chance to enter the 2022 Search Engine Land Awards... the final deadline is Friday, September 9! The post T-minus 1 month to submit your Search Engine Land Award entry! appeared first on Search Engine Land.

Don't miss your chance to enter the 2022 Search Engine Land Awards... the final deadline is Friday, September 9! The post How to craft a winning Search Engine Land Awards entry: Past judges share their advice appeared first on Search Engine Land.

This is your final chance to attend the SMX Master Classes in 2022! Don’t miss out! The post [Next week] Actionable search marketing training from SMX! appeared first on Search Engine Land.

A high-performing video marketing strategy should be more than going viral. It’s crucial to make viewers take action. See how to create video marketing that converts. The post How to Create Video Marketing That Converts first appeared on PPC Hero.

Will AI replace copywriters entirely or will it be a tool to make our jobs easier? Learn how to use current AI tech to boost your copywriting and PPC performance. The post Five Ways AI Can Improve Copywriting and PPC Performance first appeared on PPC Hero.

The SERP is constantly changing with new ads, features, and competitors entering the space. Dominate the page and increase your sales with competitive metrics! The post Dominate Paid SERP with 3 Competitive Metrics first appeared on PPC Hero.

Need a beginner’s guide to conversion rate optimization? Read this post to find all that you need to know to get started with CRO and boost your conversions. The post CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization first appeared on PPC Hero.

What is the optimal length for your ad copy? Size matters - but it also depends on the intent level. The post How to Optimize Your Facebook Ad Copy first appeared on PPC Hero.

Automation software is a great tool for streamlining your business operations; however, there are some dangers in automating marketing. Read on to learn more. The post Six Dangers of Automation in Marketing first appeared on PPC Hero.

Repurposing old blog posts is a great way to fuel your content strategy. Here’s how content repurposing can take your marketing efforts forward in 2022. The post Five Reasons to Repurpose Your Old Blog Posts Right Now first appeared on PPC Hero.

Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels.  Multi-touch attribution models have been proven ineffective for two reasons:  the platforms are sealed off from each other in terms of attribution; the models are […]

“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very few of them invested there.  Since then, Amazon Ads has caught up on both Meta […]

CPCs are spiking, while Google, Facebook, and Microsoft are implementing more targeting options and automation while removing controls marketers use to prevent wasted spend. The post The Art and Science of PPC Account Structures first appeared on PPC Hero.

See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic From Month 1 appeared first on Search Engine Journal.

Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. The post Google: Avoid Duplicate Content In Business Profile Posts appeared first on Search Engine Journal.

Save time and lower conversion costs with Google Ad Customizers. Here's how to set them up so you can start personalizing ads without hassle. The post Google Ad Customizers: The How & Why appeared first on Search Engine Journal.

Get evidence-based answers for all your pressing ranking factors questions. The post Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook] appeared first on Search Engine Journal.

Not sure how to reconcile design and SEO differences? Let the two work together for a better website experience for your user with these tips. The post How SEO & Graphic Design Can Become A Dream Team appeared first on Search Engine Journal.

The Boolean search logic offers a powerful way to extract specific and helpful SEO information. The post Why You Should Use Boolean Search Operators For SEO appeared first on Search Engine Journal.

Google experienced a rare, widespread outage on August 9. The cause of the outage is currently unknown. The post Google Experiences Rare, Widespread Outage appeared first on Search Engine Journal.

LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts appeared first on Search Engine Journal.

Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search. The post How Google Pros & Cons Update Impacts Product Review Sites appeared first on Search Engine Journal.

Done right, thought leadership content can earn your industry and customers' trust while helping you rank for relevant keywords. Here's how. The post Thought Leadership Content: What It Is And How To Use It appeared first on Search Engine Journal.