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  • How to Create Video Marketing That Converts August 8, 2022
    A high-performing video marketing strategy should be more than going viral. It’s crucial to make viewers take action. See how to create video marketing that converts. The post How to Create Video Marketing That Converts first appeared on PPC Hero.
    andreoentoro
  • Five Ways AI Can Improve Copywriting and PPC Performance August 3, 2022
    Will AI replace copywriters entirely or will it be a tool to make our jobs easier? Learn how to use current AI tech to boost your copywriting and PPC performance. The post Five Ways AI Can Improve Copywriting and PPC Performance first appeared on PPC Hero.
    jordanbishop
  • Dominate Paid SERP with 3 Competitive Metrics August 1, 2022
    The SERP is constantly changing with new ads, features, and competitors entering the space. Dominate the page and increase your sales with competitive metrics! The post Dominate Paid SERP with 3 Competitive Metrics first appeared on PPC Hero.
    Alex Medawar
  • CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization July 27, 2022
    Need a beginner’s guide to conversion rate optimization? Read this post to find all that you need to know to get started with CRO and boost your conversions. The post CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization first appeared on PPC Hero.
    gauravsharma
  • How to Optimize Your Facebook Ad Copy July 26, 2022
    What is the optimal length for your ad copy? Size matters - but it also depends on the intent level. The post How to Optimize Your Facebook Ad Copy first appeared on PPC Hero.
    Daniel Hegman
  • Six Dangers of Automation in Marketing July 25, 2022
    Automation software is a great tool for streamlining your business operations; however, there are some dangers in automating marketing. Read on to learn more. The post Six Dangers of Automation in Marketing first appeared on PPC Hero.
    Luke Carlino
  • Five Reasons to Repurpose Your Old Blog Posts Right Now July 20, 2022
    Repurposing old blog posts is a great way to fuel your content strategy. Here’s how content repurposing can take your marketing efforts forward in 2022. The post Five Reasons to Repurpose Your Old Blog Posts Right Now first appeared on PPC Hero.
    nikolasekulic
  • “Measuring is easy”, said no one ever June 30, 2022
    Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels.  Multi-touch attribution models have been proven ineffective for two reasons:  the platforms are sealed off from each other in terms of attribution; the models are […]
    Gianluca Binelli
  • Retail Search is the New PPC June 28, 2022
    “Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very few of them invested there.  Since then, Amazon Ads has caught up on both Meta […]
    Anders Hjorth
  • The Art and Science of PPC Account Structures June 10, 2022
    CPCs are spiking, while Google, Facebook, and Microsoft are implementing more targeting options and automation while removing controls marketers use to prevent wasted spend. The post The Art and Science of PPC Account Structures first appeared on PPC Hero.
    samtomlinson

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