Web, Author at All The Way Digital

Where to Find Creative Inspiration

January 26, 2022
Posted by Web

Over the last few decades, there have been many advancements in the field of neurology that have improved the human race’s understanding of the brain. Each year, studies discover a new factor that affects our creative mind either positively or negatively. The human brain contains several regions that control their...

Seven Google alerts SEOs need to stay on top of everything!

January 26, 2022
Posted by Web

30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition These must-have, free...

26 Jan

Uncategorized

tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

January 26, 2022
Posted by Web

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy. Please visit Search Engine Land for the full article. Go to Source Author: Blog Name: Search Engine Land: News...

26 Jan

Uncategorized

4 automated campaign types and how to control them

January 26, 2022
Posted by Web

Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types. Please visit Search Engine Land for the full article. Go to Source Author: Blog Name:...

26 Jan

Uncategorized

Google kills FLoC, introduces Topics API as its next-gen targeting tech

January 26, 2022
Posted by Web

The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history. Please visit Search Engine Land for the full article. Go to Source Author: Blog Name: Search Engine Land: News & Info About SEO,...

26 Jan

Search Forum Recap

Daily Search Forum Recap: January 25, 2022

January 26, 2022
Posted by Web

Here is a recap of what happened in the search forums today... Go to Source Author: barry@rustybrick.com (Barry Schwartz) Blog Name: Search Engine Roundtable A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior...

26 Jan

Google Search Engine Optimization

67% Of Google Searches Have Duplicate Top Stories & Web Results URLs; Newzdash

January 26, 2022
Posted by Web

Last week we broke the news that Google does some form of deduplication of the top stories and web results in some situations. John Shehata released some data from his Newzdash product showing that 67% of all Google searches have duplicate top stories to web result URLs and...

26 Jan

Google Ads (AdWords)

Google Confirms Testing Emojis In Some Search Ads

January 26, 2022
Posted by Web

Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot on Twitter. Ginny Marvin of Google on the Ads Liaison Twitter account confirmed Google is testing placing...

26 Jan

Google Search Engine Optimization

Google May Assign Multiple Languages Per Page

January 26, 2022
Posted by Web

Google generally likes you to stick with one language per page, that isn't to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page,...

26 Jan

Google Search Engine Optimization

SEO Poll On Near Me Optimization Is Mixed

January 26, 2022
Posted by Web

Brodie Clark posted a Twitter poll asking "is optimizing a website for search term variations that include "near me" good practice for SEO?" The results were pretty almost evenly split amongst "yes" and "no", with more people leaning to "it depends." ...

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