We now find ourselves in the digital age of music, which means consuming it is easier than ever.
It’s possible to access all types of music at a moment’s notice, both old and new – literally whatever music you want to access is at your fingertips.
There are several websites for...
A continent made of up 54 different and diverse countries comprising over 1 billion people.
The mere mention of that name elicits images of pot-bellied children with houseflies swirling around their mouths.
Wars. Poverty. Corruption. Hopelessness. Rooted at the bottom of every possible statistic.
Even though Africa boasts around 25% of the...
Creating a customer journey map is enough to make even the best marketers freeze in their tracks and realize how little they really know about their prospects.
If this sounds like you, don’t worry.
Even if you’ve never created a buyer persona before, I’ll help you make sense of the process...
Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want just doesn’t make sense. In any business, before you can meet your customers’ needs, you have to know:
What are their problems?What solutions do they want?How can you introduce those...
With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question.
These clients can be a blessing but can also be dangerous. The challenging...
More than agencies or freelancers, in-house ecommerce marketing teams tend to have more access to data, making them the perfect intermediary between that data and the campaigns they manage.
Accurate, timely insights from analytics platforms or customer relationship management (CRM) systems can help marketers make informed decisions...
The featured snippet is still one of the SERPs’ most coveted pieces of real estate. They allow your site to quickly jump to the top of the search results, even if the “traditional rankings” would place your site at the bottom of the first page.
My team and I have...
E-commerce is a highly competitive environment where giant online retailers like Walmart and Amazon make it difficult for other online merchants to grow and drive conversions.
The reason why conversion remains low for some is mainly that customers cannot find what they are looking for. More than ever before, customers...
This article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach.
The best path to advance your SEM career involves:
Delivering stellar execution and task management. Providing incredible contributions to your team.Taking ownership of projects of any size.
Aim to exemplify the following...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is rolling out an updated Google helpful content update/system...
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Author: email@example.com (Barry Schwartz)
Blog Name: Search Engine Roundtable