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business

Investment Opportunities in Africa: How to Invest For Profit and Purpose

Africa. A continent made of up 54 different and diverse countries comprising over 1 billion people. The mere mention of that name elicits images of pot-bellied children with houseflies swirling around their mouths.  Wars. Poverty. Corruption. Hopelessness. Rooted at the bottom of every possible statistic. Even though Africa boasts around 25% of the...

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SEO, sponsored content

Give your customers what they want with ecommerce AI by HawkSearch by Bridgeline

E-commerce is a highly competitive environment where giant online retailers like Walmart and Amazon make it difficult for other online merchants to grow and drive conversions. The reason why conversion remains low for some is mainly that customers cannot find what they are looking for. More than ever before, customers...

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Advance Your Career, PPC, SEO

How to advance your SEM career: 9 attributes to master

This article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach.  The best path to advance your SEM career involves: Delivering stellar execution and task management. Providing incredible contributions to your team.Taking ownership of projects of any size. Aim to exemplify the following...

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