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Email List, Expert Interviews, How To, Podcast, Social Media Marketing Podcast

Email Marketing Strategy: What Marketers Need to Know

Do you have an email list? Wondering how to leverage email in your marketing? In this article, you’ll learn how to develop an email marketing strategy to sell your products and services. Why Social Marketers Should Consider Email Unlike your following on social media, your email list is an...

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Paid Ads

How to Use Header Bidding

Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers and advertisers together.  What Is Header Bidding? Header bidding is a process where many advertisers simultaneously bid (in real-time) in a...

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Display, Google Ads

Native Ads Are Like Display Ads….Right?

Client: “What are some new channels we could test in digital?” Advertiser: “Well there’s TikTok, Reddit, Native…” Client: “What’s native?” Advertiser: “They are image ads that appear across different websites.” Client: “So they are Display ads.” Advertiser: “No, they look more natural than Display ads.” Client: “So Native is...

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