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2021, Checklist, Content, Content Marketing, Digital Marketing, Google, google algorithm updates, Guide, Industry, Search, search engine updates, search marketing, SEO, SEO checklist, SEO in 2021, Top 10 list, User Experience (Ux)

Wrapping up 2021 with our top 10!

30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience...

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2021, antitrust, Apple, evergreen content, Google, Google search, Local, ranking factors, search engine, search engine ranking, SEO, SEO in 2021, SEO trends, SERPs

The future of Google and what it means for search

30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to many of its recent decisions and provides a sense of what is coming down...

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2021, AI, customer data, customer experience optimization (CXO), Digital Marketing, eCommerce, ecommerce trends, Industry, online retail, Strategy

Leveraging customer data and AI to drive ecommerce growth in 2021

30-second summary: Despite 2020’s challenges, ecommerce sales increased over the 2020 holiday — up 49 percent over 2019, pointing to a dramatic shift in 2021. Brands employed new strategies, like curbside pick-up, to increase shopper’s comfort levels in the midst of a pandemic. To leverage large quantities of customer...

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2021, Brand Awareness, Business Value, consumer insights, customer retention, Digital Marketing, digital strategy, lead generation, reputation management, SEO, SEO in 2021

The business value of SEO in 2021: From revenue generation to reputation and retention

30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in a number of different ways. It helps maintain brand equity, helps inform product and sales. SEO can also be used as a PR channel and vice-versa. From consumer behavior trends to market and demand...

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2021, Digital Marketing, digital strategy, Dynamic Search Ads (DSA), Google, Keywords, Paid Advertising, search marketing, SERPs, Strategy

2021 Search marketing: The year of automation

30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos. Today’s search users would rather see to believe than read. Let’s explore what marketers must master in 2021 to...

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2021, AI, COVID-19 and digital marketing, data privacy, Digital Marketing, digital marketing tools, ML, SEO in 2021, SMEs, Trends

2021 Digital marketing predictions for small businesses

30-second summary: Through all of the turmoil, key marketing trends emerged that will impact the way small businesses operate in 2021. From catalyzed digital transformation and conversational marketing to AI’s application and data privacy emphasis, these are some themes that will serve as pillars for marketing success. Five predictions for how these trends will play...

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2021, Amazon, COVID-19, COVID-19 and digital marketing, Digital Marketing, eCommerce, Google, Google My Business, Industry, local search, local search ads, local seo, search advertising, search marketing, SEO, SEO in 2021, SERPs, voice search

Search in 2021: Five must knows for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity. Google continues to make moves...

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2020, 2021, AI, Core Web Vitals, COVID-19 and digital marketing, Digital Marketing, DuckDuckGo, eCommerce, evergreen content, Google, Image Search, Industry, organic search, Paid Search, PPC, search algorithms, search engine, SEO, SEO in 2021, SERPs, structured data, the future of SERPs

SEO takeaways from 2020: A review of the most unusual year for search

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites. Bing attempted to build on its approximately 2.8% global search engine market...

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2021, AI, B2B, B2B digital marketing, Content, COVID-19, COVID-19 and digital marketing, Digital Marketing, Industry, long-tail keywords, Social media, social media marketing (SMM), VR

Six ways to steer marketing in the post-pandemic world

30-second summary: A recent survey by UNCTAD shows customer behavior will not change after the pandemic. COVID-19 pandemic has sped up the digitalization of businesses by several years. AI writers can allow companies to curate quality content within a short time. Innovative virtual conferences will grab the attention of millions...

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(DMARC) policy, 2021, Accelerated Mobile Pages (AMP), AI, AR, audience engagement, COVID-19, COVID-19 and email marketing, data analysis, Digital Marketing, Email Marketing, email marketing trends, email optimization, Industry, predictive email marketing, progressive profiling

Five email marketing predictions: Continuing trends and new opportunities

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year? Based on insight from several of our in-house...

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