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A/B Testing, Content, Content analysis, conversion rate optimization (CRO), customer experience, customer experience optimization (CXO), data analytics, data strategy, data-driven search strategy, Digital Marketing, expert commentary, Google, page speed optimization, ranking factors, ROI Marketing, SEO, SEO case studies, User Experience (Ux), Website Analysis

Six data-driven SEO strategies that optimize conversion rates

30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand these sources and their areas of impact on the consumer’s experience Atul Jindal helps you cover the ground with his...

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A/B Testing, Ad Settings, audience targeting, Facebook, Facebook Ads, Facebook advertising, Facebook Audiences, Facebook Optimization, Facebook Pixel Helper, facebook ppc, improve roi, retargeting, ROI, targeting

Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI

Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over.  The platform reaches 59% of the world’s population, and is the third most-visited website in the world. As such, it can certainly be leveraged for brand growth...

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A/B Testing, evergreen content, Google search console, meta descriptions, robots.txt, SEO, SEO A/B testing, SEO guide, site architecture

How to perform SEO A/B testing in Google Search Console

30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the best variants to test are those that have a direct relationship to Google’s...

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A/B Testing, ad retargeting, BOFU, BOFU marketing, customer acquisition, Digital Marketing, digital marketing tips, eCommerce, Facebook Ads, Google Display Network, MOFU, Paid Advertising, paid social media, sales funnel optimization, Strategy, TOFU

Four expert digital marketing strategies to convert bottom-funnel prospects

30-second summary: To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the rest three explain how to target them. Dynamic remarketing on (Facebook and Google) allow you to target prospects who have previously...

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