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ad targeting, contextual advertising, Digital Marketing, Google, Industry, third-party cookies

Everything you need to know about audience targeting without relying on third-party cookies

30-second summary: Following the passage of landmark consumer privacy laws, Google announced its intention to phase out third-party cookies by 2022 Businesses that rely on these cookies for granular consumer data are now forced to rethink their strategies for accurate audience targeting Some businesses are turning to publisher walled gardens,...

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ad targeting, Google, Google Ads, Google Ads tips, keyword strategy, paid search ad copy, paid search ads, PPC, ROAs, SERPs, single keyword ad groups (SKAGs), Sponsored

Google Ads new features: Five tips for your Google Ads campaigns

30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over your campaigns. Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed...

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