Following the passage of landmark consumer privacy laws, Google announced its intention to phase out third-party cookies by 2022
Businesses that rely on these cookies for granular consumer data are now forced to rethink their strategies for accurate audience targeting
Some businesses are turning to publisher walled gardens,...
Every year Google adds more automation and complexity to their ad products.
While it can help day to day campaign management, it comes at the price of readability and control over your campaigns.
Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies.