14 Jun
Ads, AI, Google Ads, YouTube

Introducing new AI-powered ad solutions to drive demand

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Google and YouTube’s new AI-powered solutions help advertisers multiply their creativity and generate demand. Go to Source Author: Blog Name: Google Ads & Commerce Google Ads & Commerce <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Logo.max-80x80.format-webp.webp" alt="Google Ads & Commerce" width="150"> Blog Post added on June 14, 2023 at 3:01 am | Powered by All The Way Digital

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27 May
Ads, Blog, Content, Content Marketing, hook, marketing, marketing strategy, Videos

How To Win Your Customer’s Attention & Provoke Action [VIDEO]

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Discover the secret to winning your customer’s attention and provoking action with the first ingredient in our 5-part sales formula. Utilize this ingredient to agitate your customer’s pain point or speak to their aspirational state in such a way that they are compelled by the message where they… Stop....

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17 May
ad campaign, Ads, Blog, campaigns, click through rate, cost-per-click, CPC, CTR, Digital Marketing, Google, Google Ads, keyword strategy, keyword targeting, ROAs, search marketing

Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns

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As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the campaigns. The ad account in question is spending $1500...

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11 May
Ads, Search, Shopping

Supercharging Search with generative AI

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We’re starting with an experiment in Search Labs called SGE, Search Generative Experience, which uses generative AI. Go to Source Author: Blog Name: Google Ads & Commerce Google Ads & Commerce <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Logo.max-80x80.format-webp.webp" alt="Google Ads & Commerce" width="150"> Blog Post added on May 11, 2023 at 3:00 am | Powered by All The...

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27 Apr
Ads, Google Ads, video ads, YouTube

Reach Gen Z audiences where they are on YouTube with new music ad solutions

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Reach Gen Z audiences across devices and formats with new music ad solutions. Go to Source Author: Blog Name: Google Ads & Commerce Google Ads & Commerce <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Logo.max-80x80.format-webp.webp" alt="Google Ads & Commerce" width="150"> Blog Post added on April 27, 2023 at 3:01 am | Powered by All The Way Digital

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14 Apr
Ads, Google Ads, Google Marketing Platform, Search Ads

It’s time to register for Google Marketing Live: May 23, 2023

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Registration for Google Marketing Live is now open. Get a front row seat on Tuesday, May 23, at 9 a.m. PT. Go to Source Author: Blog Name: Google Ads & Commerce Google Ads & Commerce <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Logo.max-80x80.format-webp.webp" alt="Google Ads & Commerce" width="150"> Blog Post added on April 14, 2023 at 3:01 am |...

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08 Mar
Ads, Google Ads, Travel

New ways to drive hotel bookings and reach travelers

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Performance Max for travel goals can help hotels stand out to travelers in the important moments they’re planning trips. Go to Source Author: Blog Name: Google Ads & Commerce Google Ads & Commerce <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Logo.max-80x80.format-webp.webp" alt="Google Ads & Commerce" width="150"> Blog Post added on March 8, 2023 at 3:00 am | Powered by...

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09 Feb
Ads, Google Ads, video ads

Own big moments with your ad on YouTube’s homepage

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Marketers can reach people in big moments with the new YouTube Cost-Per-Hour Masthead. Go to Source Author: Blog Name: Google Ads & Commerce Google Ads & Commerce <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Logo.max-80x80.format-webp.webp" alt="Google Ads & Commerce" width="150"> Blog Post added on February 9, 2023 at 3:01 am | Powered by All The Way Digital

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03 Dec
Ads, benefits of paid ads, Blog, Facebook Ads, Google Ads, Instagram Ads, Paid Ads, Paid Advertising, Paid Media, Paid Media Strategy, paid traffic, paid traffic mastery, running paid ads, Search Ads, video ads

The Biggest Ad Fraud Cases and What We Can Learn From Them

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Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and...

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