Microsoft claims its attempts to sell Bing to Apple were blocked by Google.
The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the...
Microsoft Advertising has unveiled a series of new generative AI tools for advertisers.
The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI.
Here’s a recap of the big announcements to come from Microsoft’s...
Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”:
Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget.
Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the...
Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM.
The platform has also launched new audience types.
Alongside this expansion, the platform now supports bulk associations for In-market audiences, as well as:
Dynamic remarketing lists.
Custom combination lists.
Microsoft is giving advertisers more time to complete verification through its Advertiser Identity Verification (AIV) program.
The company will only pause ads in three scenarios.
Why we care. You will still need to complete the Microsoft Ads verification requirements if you want your ads to continue showing globally....
Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023.
Advertising and news search revenue rose by $86 million – an increase of 3% – including traffic acquisition costs that Microsoft pays to publishers. Meanwhile search and news advertising revenue –...
Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network.
Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative...
Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house.
The new system, which the grocer has spent the last year working on, is currently in beta but all marketers are set to transition in the fall.
Why we care. With...
Are you ready to take your digital advertising campaigns to the next level?
Launching and managing successful campaigns requires careful planning and a deep understanding of the strategies that drive results. To help you navigate the intricacies of digital advertising, MoreVisibility created a comprehensive checklist that will equip you...
The Microsoft Audience Network has moved predictive targeting to general availability.
Following a successful pilot, all advertisers will now be able to use the feature in their campaigns.
Why we care: Predictive targeting can help advertisers easily find new audiences that they may not have previously considered targeting....