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22 Sep
advertising, Microsoft, Paid Social, PPC

Microsoft unveils new AI tools as it looks to ‘transform search and advertising’

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Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Here’s a recap of the big announcements to come from Microsoft’s...

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19 Sep
advertising, Microsoft, Paid Social, PPC

Microsoft Audience Ads announces new AI bid strategies and market expansion

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Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the...

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06 Sep
advertising, Microsoft, PPC

Microsoft Advertising Editor expands audiences to all markets

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Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for In-market audiences, as well as: Remarketing. Dynamic remarketing lists. Similar audiences. Customer match. Custom audiences. Custom combination lists. Why...

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27 Jul
advertising, LinkedIn, Microsoft, Platforms, PPC

Microsoft Search and Advertising revenue up 3% amid ad spend drop

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Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023.  Advertising and news search revenue rose by $86 million – an increase of 3% – including traffic acquisition costs that Microsoft pays to publishers. Meanwhile search and news advertising revenue –...

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12 Jul
advertising, Display, Google Ads, Paid Social, Platforms, PPC, Sponsored White Papers & Webinars

Digital advertising checklist: Your essential guide to launching successful campaigns by Digital Marketing Depot

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Are you ready to take your digital advertising campaigns to the next level? Launching and managing successful campaigns requires careful planning and a deep understanding of the strategies that drive results. To help you navigate the intricacies of digital advertising, MoreVisibility created a comprehensive checklist that will equip you...

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