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14 Mar
advertising, PPC

Microsoft Doctor and Clinic ads are now in open beta

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Microsoft has just launched a new set of tools and services designed to help healthcare professionals grow their businesses and reach more patients. These services include: Microsoft Advertising Microsoft Audience Network Microsoft Dynamics 365 Marketing Doctor and clinic ads. Healthcare providers can create targeted ads based on location, demographics, and search keywords. They can...

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23 Feb
advertising

What is Copywriting? The Science Behind Creating High-Converting Content

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You might have heard digital marketers and entrepreneurs going on about the importance of copywriting. But if you’ve never heard the term before, you’re probably wondering, what the heck is copywriting anyway?  Is it something to do with copyrights? Uh, no. Copywriting has nothing to do with intellectual property. To...

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07 Jan
advertising, Amazon, Facebook, Google, Google Ads, Instagram, meta, Microsoft, PPC, Snapchat, TikTok, Twitter, Video

Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

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2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing...

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03 Jan
advertising, Blog, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, marketing, marketing your ecommerce product, Online Marketing

3 Steps to Sell More from Your Small Business Website

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Digital marketing is becoming more and more competitive. According to Census Bureau’s data, almost 5.5 million new business applications were filed in 2021, which is a 53% increase from 2019. Hit by global lockdowns and deprived of most traditional means of attracting customers, most of those businesses turned to the Internet...

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27 Dec
advertising, Apple Search Ads, Display, Facebook, Google, Google Ads, Google Analytics, Google Shopping, google shopping ads, Instagram, LinkedIn, meta, Microsoft, Paid Social, Pinterest, PPC, Privacy, TikTok, Twitter, YouTube

PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

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2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care...

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20 Dec
advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store, Videos

How Ecommerce Transformed Marketing 

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It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts.  So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed...

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