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AI, AI in search, BERT (Bidirectional Encoder Representations Transformers), google algorithm updates, Google algorithms, Google MUM (Multitask Unified Model), Google update, Industry, influencer commentary, international seo, local seo, Search, SEO

Everything you need to know about the Google MUM update

30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core...

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