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ad text optimization, AI, audience groups, automated image optimization, Automation, bid automation, case study, cookie death, customer relationship management (CRM), Google Analytics 4 (GA4), Google Search Ads (SA360), keyword grouping, paid search marketing, ROI Marketing, search marketing, Smart Bidding, Strategy, Testing

How a testing model is driving SEAT and CUPRA’s search marketing performance

“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing...

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AI, AI in search, BERT (Bidirectional Encoder Representations Transformers), google algorithm updates, Google algorithms, Google MUM (Multitask Unified Model), Google update, Industry, influencer commentary, international seo, local seo, Search, SEO

Everything you need to know about the Google MUM update

30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core...

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ad copy, AI, Automation, data trends, Google Ads, Industry News, Industry Reports, Instagram, Intermediate PPC Strategies, machine-learning, Mobile Ads, News Updates, PPC Apps and Tech, Social media, Tools, Ultimate Guides, Uncategorized, video ads

12 Important PPC Trends To Watch In 2021

Technology is getting advanced day by day, hence making it necessary for brands to function according to the new trends. By understanding these new PPC trends, brands and marketers can stay ahead of the competition and provide better ROI. Otherwise, businesses will fall behind those who invested the time...

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AI, chatbots, conversational data, conversational marketing, Digital Marketing, machine learning (ML), Mobile, natural language processing (NLP), personalization, ROI, ROI Marketing, Sponsored

Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use...

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AI, conversion optimization, Digital Marketing, eCommerce, ecommerce conversions, ecommerce strategy, influencer commentary, sales funnel optimization, search intent, SEO

Five ways to innovate your ecommerce sales funnel

30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase your sales is to revamp your cross-selling tactics To get more people down the sales funnel, you need to include off-site activities...

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AI, customer experience, customer experience optimization (CXO), Digital Marketing, Industry, influencer commentary

2021 Will be the year brands make winning experiences out of remote interactions

30-second summary: In line with last year’s changes, customers’ behaviors and expectations have also evolved dramatically over the past year 31 percent of customers are more likely to purchase online in 2021 than they were just a year prior Cutting through the clutter and creating meaningful experiences for valued...

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AI, Digital Marketing, Google, paid marketing, PPC, PPC campaign optimization

Three critical PPC trends to watch for in 2021

30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation and AI will be a key trend in 2021 Many things have turned topsy-turvy after witnessing a year full of...

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