Amazon, Google, meta, Microsoft, PPC, Twitter, Yelp

Businesses, users, experts defend big tech against algorithm lawsuits

On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme Court case regarding YouTube’s algorithms. This group included businesses, internet users, academics, and human rights experts, with some arguing that removing federal legal protections for AI-driven...

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advertising, Amazon, Facebook, Google, Google Ads, Instagram, meta, Microsoft, PPC, Snapchat, TikTok, Twitter, Video

Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing...

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advertising, Amazon, Analytics & Conversion, Apple, Platforms, PPC, Sponsored White Papers & Webinars

Webinar: Your winning CTV advertising strategy in 2023 by Cynthia Ramsaran

Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and...

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