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Amazon, Amazon Advertising, amazon text ads, Ecommerce PPC, Mobile Ads, Shopping/eCommerce, Uncategorized, video ads

2021 Amazon Advertising Trends

Amazon as an eCommerce platform has a very powerful internal advertising system. You can argue that it’s way more potent than any other digital advertising system since customers on Amazon are there with an intention to purchase something. Advertising systems such as social media ads and Google ads are...

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Amazon, Amazon Advertising, amazon product ads, eCommerce, ecommerce marketing, Ecommerce PPC, How To, How To Guides, PPC & SEO, ppc and seo, Product Listing Ads, SEO, Uncategorized

How To Combine The Best Amazon PPC & SEO Strategies

Almost half of the users are not willing to go beyond page two of Amazon’s search results. Besides, some of them often end up buying the top item cataloged on the site’s results page. SEO and PPC are the two reinforced blocks each website marketing mode should have as...

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Amazon, conversions, CRO, Ecommerce PPC, Shopping/eCommerce

4 Factors that Influence Ecommerce Paid Search Conversion Performance

In e-commerce paid search, we know that two important aspects of online marketing are to build well-structured campaigns with relevant keywords and good ad copy. The account needs to have the right bid strategies and negative keywords to improve relevance. Even if all these things are done correctly, there...

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2021, Amazon, COVID-19, COVID-19 and digital marketing, Digital Marketing, eCommerce, Google, Google My Business, Industry, local search, local search ads, local seo, search advertising, search marketing, SEO, SEO in 2021, SERPs, voice search

Search in 2021: Five must knows for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity. Google continues to make moves...

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Amazon, Amazon reviews, Content, content strategy, customer data, Customer Reviews, E-A-T, eCommerce, evergreen content, FAQ content, SEO, SEO Content, Strategy, XML, XPath, XPath expressions, XPath notation

How to use XPath expressions to enhance your SEO and content strategy

30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise. How do you understand what topics and concerns matter most to your customer base? Can you...

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