Amazon Archives - All The Way Digital

17 May

Amazon plans to add generative AI to its search experience

May 17, 2023
Posted by Web

Amazon is hiring – with the goal of making generative AI part of its product search experience. Job details. Amazon is searching for promising talent in software engineering and search marketing to reimagine search and create a seamless experience on their ecommerce platform. According to Amazon’s listing:...

17 May

Amazon, eCommerce, Google, Platforms, SEO

50% of product searches start on Amazon

May 17, 2023
Posted by Web

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Why we care. Nearly all consumers research purchases online and rely heavily on ratings and reviews. So it remains absolutely critical to be visible...

10 May

advertising, Amazon, Platforms, PPC

Amazon working on AI tools to generate videos, images for advertisers

May 10, 2023
Posted by Web

Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns. The company has confirmed it is now building a team to provide those tools, The Information reported. There is no estimated timeline for when this will become...

28 Apr

Amazon, Pinterest, PPC

Pinterest and Amazon team up for multi-year ads partnership

April 28, 2023
Posted by Web

Pinterest just announced a significant advertising partnership with Amazon. How it works. When Pinterest users encounter an Amazon ad, they will be directed to Amazon’s website to complete their purchase. Timeline. The integration of Amazon ads will be rolled out over several quarters, with no specific details...

20 Apr

Amazon, PPC

Amazon layoffs hit its advertising unit

April 20, 2023
Posted by Web

On Tuesday, Amazon initiated layoffs within its advertising division as part of CEO Andy Jassy’s efforts to control costs. It is unclear exactly how many employees in the ads division will be affected. What’s happening. Amazon is currently experiencing the largest layoffs in its 29-year history,...

21 Jan

Amazon, Google, meta, Microsoft, PPC, Twitter, Yelp

Businesses, users, experts defend big tech against algorithm lawsuits

January 21, 2023
Posted by Web

On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme Court case regarding YouTube’s algorithms. This group included businesses, internet users, academics, and human rights experts, with some arguing that removing federal legal protections for AI-driven...

07 Jan

advertising, Amazon, Facebook, Google, Google Ads, Instagram, meta, Microsoft, PPC, Snapchat, TikTok, Twitter, Video

Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

January 7, 2023
Posted by Web

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing...

05 Dec

Amazon, PPC, SEO

3 last-minute Amazon optimization tips for the holidays

December 5, 2022
Posted by Web

Holiday shoppers aren’t the only ones who wait until the last minute. If you need some optimization tips to boost your Amazon sales before the end of the year, we have some suggestions to help make an impact. Why product optimization is worth the effort Many ecommerce players fight...

Webinar: Your winning CTV advertising strategy in 2023 by Cynthia Ramsaran

December 1, 2022
Posted by Web

Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and...

03 Nov

Amazon, Snapchat

Snap partners with Amazon for new AR shopping experience

November 3, 2022
Posted by Web

Amazon is now offering Snapchat users the ability to digitally try on eyewear in categories like sunglasses, reading glasses, or seasonal glasses from a number of popular brands including Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar and others. Snap’s AR shopping investments. Snap has been...

Amazon plans to add generative AI to its search experience

50% of product searches start on Amazon

Amazon working on AI tools to generate videos, images for advertisers

Pinterest and Amazon team up for multi-year ads partnership

Amazon layoffs hit its advertising unit

Businesses, users, experts defend big tech against algorithm lawsuits

Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

3 last-minute Amazon optimization tips for the holidays

Webinar: Your winning CTV advertising strategy in 2023 by Cynthia Ramsaran

Snap partners with Amazon for new AR shopping experience

History Of ChatGPT: A Timeline Of The Meteoric Rise Of Generative AI Chatbots via @sejournal, @kristileilani

Claude Instant With 100k Tokens Outperforms Leading Generative AI Chatbots via @sejournal, @kristileilani

Lessons From Cool Cats: From Creative to Business and Beyond

Ask Instacart brings generative AI to Instacart’s search experience

Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator

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