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Analytics, attribution, B2B marketing, eCommerce, fospha, Industry, marketing, Marketing measurement

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups,...

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Analytics, Blog, Branding, Content categorization, Content discoverability, Customer segmentation, Data-driven marketing, Email Marketing, Hashtag tracking, Influencer Marketing, Marketing campaigns, personal branding, personalization, SEO, social media engagement, Tagging strategy

How Tagging Strategies Transform Marketing Campaigns

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.  That’s where strategies like tagging come in.  It helps you categorize and optimize your marketing efforts. It also helps your campaigns...

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Analytics, Google Ads

Evolving Google Analytics for more insightful measurement

New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt. Go to Source Author: Blog Name: Google Ads & Commerce Google Ads & Commerce <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Logo.max-80x80.format-webp.webp" alt="Google Ads & Commerce" width="150"> Blog Post added on March 22, 2024 at 3:04 am | Powered by...

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Analytics, B2B marketing, case study, Digital Marketing, eCommerce, fospha, Industry, marketing, Marketing Technology, nutrimuscle, Snapchat, Social

Nutrimuscle: Scaling spend and growing ROAS through better measurement

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics...

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Analytics, B2B marketing, fospha, Google Analytics, marketing, meta, Report, Snap, Snapchat

Fospha’s Insights to Unlock eCommerce Growth in 2024

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts...

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Analytics, B2B marketing, Digital Marketing, eCommerce, fospha, Industry, marketing, Marketing Technology, Press Release, Snap, Snapchat, Social

Snap Selects Fospha as Measurement Partner for Retail eCommerce

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right...

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Analytics, B2B digital marketing, B2B marketing, Digital Marketing, eCommerce, fospha, marketing, Marketing measurement, Marketing Technology, TikTok, TikTok advertising, TikTok marketing, top of the funnel (TOFU)

Fospha as TikTok’s New Measurement Partner

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now...

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Analytics, Blog, Content, Content Marketing, lead acquisition, lead generation, search engine optimization, SEO, Traffic Generation, Videos, YouTube

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the...

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Analytics

What’s next for Analytics 360

Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance. Go to Source Author: Blog Name: Google Marketing Platform Google Marketing Platform Blog Post added on October 20, 2023 at 3:01 am | Powered by All The Way Digital

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