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ad performance, Analysis, Analytics, Blog, conversion rate, cost per conversion, data analysis, data and analytics, data tracking, Digital Marketing, goal setting, LTV, marketing strategy, metrics, Revenue, Traffic Generation

Digital Marketing Data and How to Optimize Like a Champ

There’s so much data, from so many different sources, with so many different reporting tools, that you could just drown in reports, attribution, and meetings. With so much noise out there, it’s important that you look at the data in a certain way. There’s important information hidden in the...

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advertising, advertising fraud, affiliate, Affiliate Marketing, Analytics, Brand Protection, Digital Marketing

Online brand protection: trusted automated monitoring is key

Even though consumers enjoy having the world at their fingertips, they have become all too aware of how much their personal data is abused. According to the Nielsen 2021 Trust in Advertising Survey, 36 percent of respondents distrust ads on social networks, while 36 percent distrust...

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Advanced PPC Strategies, Analysis, Analytics, Competitive Analysis, Content / Display Network, PPC Strategy, PPC Tools, SEO, Social media, Tools

How to Perform Content Gap Analysis for Your Brand

A content gap analysis can help you identify the kind of content you need to produce or update that potential customers would find useful. The review is most often done as part of an SEO audit, but you can do a content gap analysis for email marketing and social...

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