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Advanced PPC Strategies, Analysis, Analytics, Competitive Analysis, Content / Display Network, PPC Strategy, PPC Tools, SEO, Social media, Tools

How to Perform Content Gap Analysis for Your Brand

A content gap analysis can help you identify the kind of content you need to produce or update that potential customers would find useful. The review is most often done as part of an SEO audit, but you can do a content gap analysis for email marketing and social...

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Advanced PPC Strategies, Analytics, analytics funnels, automated bidding, Automation, Bid/Budget Management, Big Data, data analysis, Google Ads, Intermediate PPC Strategies, machine-learning, PPC Ad technology, PPC Apps and Tech, reporting, Reporting / Conversion Tracking

What strategic moves are agency leaders making in 2021/22?

Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do!  As a technology services provider for digital marketing agencies, we do market research...

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Analytics, Google Marketing Platform

Meet your marketing objectives with the new Google Analytics

A year ago, weintroduced the new Google Analytics to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term. Google Analytics 4 properties offer privacy-safe solutions to measure the customer journey, machine learning to predict outcomes and automate...

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Analytics

Get privacy-safe customer insights with Google Analytics

At this year’s Google Marketing Livestream, we shared the latest updates coming to the new Google Analytics, the next generation of Analytics designed for the future of measurement.Get privacy-safe customer insights using machine learningWith new privacy-safe solutions, Google is helping advertisers preserve marketing measurement while respecting user consent choices....

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Analytics, data analysis, PPC data management, Reporting / Conversion Tracking

Think Big About Cross-Channel Data!

You’ve probably noticed that every single PPC agency out there is “data-driven”. So why is it that most agencies we meet are struggling with data silos that make cross-channel optimization difficult and agency-wide insights near impossible?  We call this the data-driven contradiction: most agencies aspire to be data-driven, yet the technically...

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Analytics, Google Marketing Platform

Respect user consent choices with Google Tag Manager

More people than ever before are purchasing goods and services online, bringing new opportunities for businesses to reach a growing base of customers. At the same time, restrictions around cookies and identifiers are changing the ways businesses understand the customer journey.  We’ve heard from businesses that they need new,...

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