31 May
Analytics, Analytics & ROI Analysis, Digital Marketing, performance

3 Phase Approach to Evaluate Performance Marketing Initiatives

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... Read More... The post 3 Phase Approach to Evaluate Performance Marketing Initiatives appeared first on Search Engine People Blog. Go to Source Author: Andrew Marsh Blog Name: Search Engine People Blog Canada's Search and Social Media Authority Blog Post added on May 31, 2023 at 3:01 am | Powered by All...

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20 May
Analytics, Core Web Vitals (CWV), Digital Marketing, Google, Market Research, SEO

Optimize Google’s new Interaction to Next Paint metric

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30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve make your site respond faster to user input by reducing CPU processing times The Core Web Vitals are a set of metrics that...

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02 Nov
actionable insights, Analytics, competitor analysis, Content, content performance, Industry, SEO, SEO analysis

In a sea of signals, is your on-page on-point?

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30-second summary: Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This problem gets bigger and highly complex for industries with niche semantics The scenarios they present to the content planning process are highly specific, with unique lexicons and...

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12 Oct
Analytics, audience engagement, crawl budget optimization, data analytics, Google Analytics 4 (GA4), SEO

Bounce and exit rate analytics: measure, assess, and audit to increase conversions

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30-second summary: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will...

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02 Sep
Analytics, ecommerce branding, Google Trends, Market Research, Search Trends, SEO, SEO guide

How to enhance your ecommerce branding strategy with Google Trends

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30-second summary: In the wake of the helpful content rollouts, Google Trends can be a strong gateway into search trends How do you spot a trend and differentiate it from a fad to justify resource investment? Hands-on tips to unearth Google Trends and apply them to your ecommerce SEO strategy A successful digital...

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02 Sep
Analytics, data analysis, data privacy, Google Analytics, Google Analytics 4 (GA4), Industry

Is user data truly protected in the Google Analytics universe?

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30-second summary: Fair data collection is when people are willing to share segments of their digital selves without giving away the whole picture Google’s data empire seems to backfire on its presence in Europe as Italy  joined France and Austria in ruling that Google Analytics is overstepping boundaries Whispers soon became shouts...

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12 Aug
Analytics, data analytics, Google Data Studio, SEO reporting

Google Data Studio reporting: Nine features your clients will dig

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30-second summary: Clients and senior management want insights and not data As SEOs and digital marketers we spend hours swimming in data but how do you get smart about your reporting? Alex Medaward helps you use Google Data Studio features to transform boring and confusing data into meaningful, presentable, and interactive reports...

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