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Ad Extensions, Advanced PPC Strategies, App Advertising, Ecommerce PPC, Shopping/eCommerce

5 Tips To Running A Successful Google Ads Campaign This Black Friday

Autumn is well and truly here! The days are getting shorter, the wind is colder and Black Friday will soon be upon us. Over the years, Black Friday has become an increasingly important event for retailers and marketers alike. For PPC marketers, this means higher budgets,...

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App Advertising, Branding, Conversion Rate Optimization, Ecommerce PPC, Facebook, Facebook Ads, Facebook advertising, facebook ppc, PPC Apps and Tech, ppc branding

Privacy Issues And The Return Of Branding

The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed. In April 2021, Apple made a significant move and gave their users the ability to...

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