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audience research, consumer behavior, Content, content audit, content strategy, conversion copywriting, conversion optimization, CTAs, customer journey, customer journey map (CJM), SEO, user experience

Understanding the three awareness stages of your online audience

30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to...

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audience engagement, audience research, Content, content ideas, content marketing tips, Digital Marketing, influencer commentary, keyword research, seasonal marketing

Six content ideas to supercharge your marketing in 2021

30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles...

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Audience Analysis, audience research, Development, evergreen content, Google, Google page experience, Google updates, keyword research, Mobile, search intent, SEO, SEO guide, SERPs, site architecture, specialist commentary, user experience (UX) design, user intent, user interface (UI), website optimization

UX: an important SEO ranking factor

30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a...

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