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07 Apr
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, audience targeting, Audit, B2B, Backlinks, bidding strategy, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, Demographic Targeting, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, Geo Targeting, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Ads, Google Business, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, PPC Tips, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, search companion marketing, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, UX Tricks, webinars, workshops

Google Ads Optimization: Search Campaign Optimization List

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Successful Google Ads campaigns require regular optimization. Often, PPC managers don’t have the processes in place to optimize their Ads campaigns and don’t yield the results of their competitors.  If you want to make the most of Google Ads and the online personalized recommendations they present searchers with, then this...

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24 Feb
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, audience targeting, Audit, Backlinks, BMM Keywords, Brand Awareness, brand design, brand reputation, broken links, CAC, campaign strategy, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, Conversion Rate Optimization, conversion tracking, conversions, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, Javascript, KPI, Leads, LTV, Marketing Model, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, Pixels, podcasts, ppc advertising, ppc ranking, PPC Strategy, PPC Tips, Purchases, quality ranking, Real-Time Bidding, Reels, Reporting / Conversion Tracking, Research, responsive search ads, retail media, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales attribution, SALs, SEO, SKAG, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, webinars, workshops

How to Track Sales Coming from TikTok

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TikTok became a primary platform for users to learn about new products, services, and businesses; therefore, being one of the top platforms for advertisers. A new marketing channel is always a challenge when figuring out the best way to track its effectiveness (aka actual sales and marketing ROI).  In this article,...

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03 Feb
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, artificial intelligence, audience targeting, Audit, Backlinks, BMM Keywords, brand design, brand reputation, broken links, CEO, CFO, Clicks, consolidation, Content Marketing, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, Javascript, Leads, LTV, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, PPC, PPC & SEO, ppc advertising, PPC Advice, ppc ranking, PPC Strategy, Purchases, quality ranking, Real-Time Bidding, Research, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, sale, SALs, SEO, Social Listening, Social Media Ads, SQL, Strategy, SWOT, SWOT Analysis, taregeting, targeting, team work, third-party data, tickets, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Content Marketing and PPC Advertising: Better Together

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While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and pay-per-click (PPC) advertising. Both of these methods can give a boost to your business through improved SEO, more customers, and a more robust...

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18 Jan
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, artificial intelligence, audience targeting, Backlinks, bing ads, brand design, brand reputation, broken links, CEO, CFO, Clicks, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, Facebook Ads, facebook metrics, Facebook Reporting, first party data, GDN Display Ads, golden ticket, Google Certifications, GSN, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, Javascript, LTV, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, Purchases, quality ranking, Real-Time Bidding, Research, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, sale, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Uncategorized, URL, USP, UTM, webinars, workshops

14 Strategies to Promote Your Business Through PPC

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Are you getting low-quality traffic through your PPC campaigns?  Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected?  Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect...

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14 Dec
audience segmentation, audience targeting, conversion optimization, cookie death, data privacy, Digital Marketing, expert commentary, first party data, Google, Industry, paid search marketing, privacy regulations, SEO, Smart Bidding, Strategy, third party cookie

Four tips for SEM teams to adjust to a privacy-focused future

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30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new privacy regulations impact paid search? Here is what search marketers can expect and how to prepare In the digital marketing...

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09 Dec
Advanced PPC Strategies, audience targeting, conversion tracking, Demographic Targeting, Facebook, Facebook Conversion tracking, retargeting, targeting, Tracking, tracking URLs, url tracking

Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking

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On April 26, 2021, the iOS 14 update launched and introduced a push notification that prompts users to either allow or deny apps to track their activity. According to a report by Flurry, during the first two weeks after the launch, 96% of US users chose...

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13 Aug
A/B Testing, Ad Settings, audience targeting, Facebook, Facebook Ads, Facebook advertising, Facebook Audiences, Facebook Optimization, Facebook Pixel Helper, facebook ppc, improve roi, retargeting, ROI, targeting

Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI

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Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over.  The platform reaches 59% of the world’s population, and is the third most-visited website in the world. As such, it can certainly be leveraged for brand growth...

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