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ad text optimization, AI, audience groups, automated image optimization, Automation, bid automation, case study, cookie death, customer relationship management (CRM), Google Analytics 4 (GA4), Google Search Ads (SA360), keyword grouping, paid search marketing, ROI Marketing, search marketing, Smart Bidding, Strategy, Testing

How a testing model is driving SEAT and CUPRA’s search marketing performance

“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing...

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Automation, Google, Google Ads, Paid Search, paid search marketing, PPC, ROI Marketing, search management, search marketing strategies, SEO

How you can embrace paid search automation to maximize outcomes

30-second summary: Automation is a hot topic within digital marketing, and Google has more options than ever before for search practitioners to utilize However, there’s still a level of discomfort with handing the keys to the kingdom over As a long-time skeptic myself, I make the argument for automating core components of...

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ABM, Ad Campaigns, Ad Sequencing, Ads, Advanced PPC Strategies, artificial intelligence, Automation, brand design, broken links, consolidation, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, CSS, CTA, CTR, DV360, Email Marketing, ETAs, Facebook Reporting, first party data, Google Certifications, heroblog, HTML, impressions, influencers, Javascript, Microsoft Ads, Microsoft Advertising, optimization, Organic Content, Paid Content, ppc strategies, PPC Strategy, Real-Time Bidding, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, video ads, voice search

Five Best PPC Advertising Strategies in 2021

Source Being one of the fastest ways for drawing new visitors to a website, PPC marketing is also one of the most powerful tools for attracting a target audience and business development. Although it goes hand in hand with SEO marketing, the main difference is that it is not organic...

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Advanced PPC Strategies, Analytics, analytics funnels, automated bidding, Automation, Bid/Budget Management, Big Data, data analysis, Google Ads, Intermediate PPC Strategies, machine-learning, PPC Ad technology, PPC Apps and Tech, reporting, Reporting / Conversion Tracking

What strategic moves are agency leaders making in 2021/22?

Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do!  As a technology services provider for digital marketing agencies, we do market research...

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Advanced PPC Strategies, Automation, Client Relations, eCommerce, marketing, Shopping/eCommerce

Why Chatbot Marketing is the Future in Marketing

Businesses need to maintain a constant presence across different marketing channels to ensure that both existing and potential customers are well-informed about their products and concerns. However, as much as we prefer a human touch with the way we interact with businesses, rising costs are making it hard for...

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ad copy, AI, Automation, data trends, Google Ads, Industry News, Industry Reports, Instagram, Intermediate PPC Strategies, machine-learning, Mobile Ads, News Updates, PPC Apps and Tech, Social media, Tools, Ultimate Guides, Uncategorized, video ads

12 Important PPC Trends To Watch In 2021

Technology is getting advanced day by day, hence making it necessary for brands to function according to the new trends. By understanding these new PPC trends, brands and marketers can stay ahead of the competition and provide better ROI. Otherwise, businesses will fall behind those who invested the time...

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artificial intelligence, Automation, Enhanced Campaigns, machine-learning, Man vs Machine, PPC Ad technology, PPC Apps and Tech, PPC Strategy, Programmatic, programmatic advertising, retargeting

How to Enhance Your PPC System with Artificial Intelligence

It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers. Experts predict that AI and machine learning will generate up to $2.6 trillion in value by...

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