24 May
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, B2B, B2C, Backlinks, Basic PPC Strategies, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, Clicks, CLV, cold calling, consolidation, consumer behavior, Content Marketing, conversion ranking, Conversion Rate Optimization, conversion tracking, conversions, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, CRO for PPC, Cross-Channel Communication, CSS, CTA, CTR, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, Facebook advertising, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Ads, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, PPC Advice, ppc ranking, PPC Tips, PPC vs. SEO, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Reporting / Conversion Tracking, Research, responsive search ads, retail media, retargeting, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SaSS, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, twitter advertising, Uncategorized, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, workshops, YouTube advertising

Five Crucial Aspects of the Most Popular PPC Ad Platforms

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Nowadays, it’s rare to find a business that isn’t trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn’t always easy. As a newbie in the world...

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26 Apr
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, B2B, Backlinks, Basic PPC Strategies, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Business, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, PPC, ppc advertising, ppc ranking, PPC Tips, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, UX Tricks, webinars, workshops

How to Effectively Prevent Mobile Ad Fraud and ROI Setbacks

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In all industries, we’ve seen a dramatic rise in cybercrime over the past two years as more people join the remote workforce and engage in business online. Mobile ad fraud is piggybacking. Because mobile ad fraud can be so well-disguised within legitimate data, it’s difficult to say exactly how widespread...

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17 Mar
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, Backlinks, Basic PPC Strategies, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, LTV, Marketing Model, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SEO, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, targeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, webinars, workshops

How to Create a Successful Go-to-Market Strategy

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Image source Startups have a high rate of failure in the USA at 90%. The most important part of a startup’s growth is not the product or the technology. It is the market. There is no way to have a successful startup without a proper go-to-market strategy. The process of...

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22 Oct
Advanced PPC Strategies, Basic PPC Strategies, Hero Conf, Hero Conf networking, leadership skills, learn PPC, Networking

Here’s why you and your team should meet us at Hero Conf.

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Here’s the thing, nothing replaces the value of face-to-face interaction. That’s why we’re back with a bang in 2022 with Hero Conf Austin and London! We invite you to join us for our inclusive conference, where you’ll leave feeling inspired, invigorated, and ready to return to the office with...

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10 Feb
Basic PPC Strategies, PPC KPIs

Digital Marketing KPIs You Can’t Ignore

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With the vast amount of digital marketing resources currently available, businesses interested in improving their performance can easily benefit from implementing a few simple techniques. Successful digital marketing campaigns emphasize metrics known as key performance indicators (KPIs). These measurable values are collected and analyzed by setting...

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