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Advanced PPC Strategies, bidding, bidding methods, bidding strategy, marketing, ppc advertising, PPC Strategy

Real-Time Bidding and How it is Transforming Digital Marketing

Real-time bidding (RTB) has been gaining traction as programmatic advertising gains momentum. In fact, most ad tech platforms today have enabled RTB. It is, therefore, important that digital marketers understand what it is and how they can use it to improve their marketing endeavors. To understand RTB, let’s start with...

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