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advertising, Bing, Microsoft, Paid Social, PPC

Microsoft Ads expands Copilot to more advertisers

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. First spotted. The expansion of the program was first...

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advertising, Bing, Microsoft, Paid Social, PPC

Microsoft Search and News Advertising revenue up 8%

Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth...

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Bing, Google, SEO

ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?

In March, I published a study on generative AI platforms to see which was the best. Ten months have passed since then, and the landscape continues to evolve. OpenAI’s ChatGPT has added the capability to include plugins. Google’s Bard has been enhanced by Gemini. Anthropic has developed its own solution, Claude....

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