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agency, agency growth, Analytics & Data, Blog, Business development, business strategy, client acquisition, Grow Your Practice, Growth Marketing Resources, marketing strategy, Niche Marketing, niche specialization, Optimization & Testing, scaling business

Profit More, Work Less: 4 Steps to Niching Down For Your Agency

Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. From this, I’ve seen consistent patterns &...

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Agency management, Blog, Branding, Business growth, Digital agency operations, Efficiency strategies, Email Marketing, Operational excellence, Predictable growth, Process optimization, SEO, Simplified systems, Streamlining processes, Team performance

Foundations of Agency Success: Simplifying Operations for Growth

Why do we read books like Traction, Scaling Up, and the E-Myth and still struggle with implementing systems, defining processes, and training people in our agency? Those are incredibly comprehensive methodologies. And yet digital agencies still suffer from feast or famine months, inconsistent results and timelines on projects, quality control,...

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Analytics, Blog, Branding, Content categorization, Content discoverability, Customer segmentation, Data-driven marketing, Email Marketing, Hashtag tracking, Influencer Marketing, Marketing campaigns, personal branding, personalization, SEO, social media engagement, Tagging strategy

How Tagging Strategies Transform Marketing Campaigns

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.  That’s where strategies like tagging come in.  It helps you categorize and optimize your marketing efforts. It also helps your campaigns...

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audience engagement, Blog, Brand Awareness, brand strategy, consumer behavior, Content, content creation, Content Marketing, Content Marketing Resources, content strategy, Digital Marketing, engagement, Influencer Marketing, long-form, marketing campaign, Marketing Tips, online presence, SEO, SEO optimization, short-form, Small Business, Social media, Social Media Marketing, Video content, Video Marketing, video strategy

Navigating the Video Marketing Maze: Short-Form vs. Long-Form

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective...

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B2BMarketing, Blog, Brand Awareness, Collaboration, CustomerRetention. CustomerReviews, GrowthMarketing, LeadGeneration, marketing, Sales

Why The Sales Team Hates Your Leads (And How To Fix It)

You ask the head of marketing how the team is doing and get a giant thumbs up. “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response...

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Blog, Campaign Creation, Campaign planning, consumer behavior, Digital Advertising, Digital media landscape, Growth Marketing Resources, marketing trends, media buying strategy, Media strategy, Paid Media, Political advertising

Battling for Attention in the 2024 Election Year Media Frenzy

As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than...

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Blog, Boost Conversions, Business development, Business differentiation, Business growth, Contract negotiation, conversion optimization, customer acquisition, Growth Marketing Resources, Lead qualification, Management, Marketing Management, marketing strategy, Negotiation tactics, Presentation skills, Sales pipeline management, Sales process, Sales strategy, Sales team management, Sales techniques, Sales training, Stakeholder engagement, Systematic approach, Value proposition

How Standardizing Your Sales Process Boosts Overall Conversion

Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right? But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you...

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Blog, Bottom line, Business control, business strategy, Competition, Content Marketing, Customer relations, eCommerce, Entrepreneur Interviews, Entrepreneurship, goal setting, Leadership, marketing, Marketing Agencies, Marketing Management, Self-awareness, SEO, Social, Social media, Social Media Marketing

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence...

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Advertising Metrics, Analytics & Data, Blog, Business Metrics, campaign optimization, Digital Advertising, Digital Marketing, Facebook, Facebook Ads, Marketing Analytics, marketing strategy, Paid Advertising, ROI Measurement, Social media, social media advertising

12 Facebook Ad Metrics Worth Your Attention

Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant...

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Blog, Bottom line, Business control, business strategy, Competition, Content Marketing, Customer relations, eCommerce, Entrepreneur Interviews, Entrepreneurship, goal setting, Leadership, marketing, Marketing Agencies, Marketing Management, Self-awareness, SEO, Social, Social media, Social Media Marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year.  I needed to take back control of my business.  And I am charging you to do the same.  While...

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