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28 Nov
Amazon, Blog, Collaborations, conversion optimization, Customer-Centric Solutions, Digital Advertising, eCommerce, ecommerce marketing, Industry, Influencer/Affiliate, Innovation, technology, Trending, Trends/News

Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

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In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars. Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the...

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28 Nov
Blog, engagement, Execution Plans, Increase Engagement, marketing principles, Marketing Strategies, marketing strategy

Mastering The Laws of Marketing in Madness

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Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time. However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws...

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21 Nov
Blog, marketing agency, Marketing Management, Marketing Skills, UGC, undercover case study

“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field

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If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template...

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03 Nov
Analytics, Blog, Content, Content Marketing, lead acquisition, lead generation, search engine optimization, SEO, Traffic Generation, Videos, YouTube

Rank Higher and Capture Leads with Video SEO

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Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the...

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26 Oct
Blog, Campaign Creation, copywriting, marketing strategy, product marketing

Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns

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Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies...

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18 Oct
Blog, Content, content creation, content creator, Content Marketing, YouTube, youtube content, youtube marketing, youtube videos

YouTube Marketing Made Easy: Simple Step-by-Step Guide for Small Businesses

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YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform.  This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know...

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10 Oct
AI content, AI Marketing, benefits of AI, Blog, Content Marketing

Mastering AI-Powered Sales and Marketing: 10 Steps to Success in 2024

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As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take. We’ll also explore real-world case studies...

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06 Oct
AI, AI Marketing, ai seo, Blog, SEO, seo experts, SEO strategy

The Future of SEO: 5 Bold Predictions Based on 10 Years of SEO Experience

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Is SEO dead?  No, it’s not. (I’ll explain below) Will SEO exist in 10 years?  Yes, it will. (In some form or fashion) What’s the future of SEO?  A marriage between AI, SEO, & Humans.  Do I have your attention?  My name is Connor Gillivan. I’m an SEO and Entrepreneur. I’ve built multiple...

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03 Oct
Blog, Brand Awareness, brand building, brand identity, brand strategy, Branding, branding strategy, personal branding, SEO

Striking the Right Balance Between Business Branding vs. Personal Branding

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Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand.  In creating a new business or online presence, one of the toughest...

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27 Sep
Ads, Blog, cart recovery, checkout, eCommerce, ecommerce marketing, ecommerce sales, retargeting, target audience

Winning Back Abandoned Carts: Effective Techniques for Cart Recovery

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A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. Yet, when looked at collectively, these unclaimed carts represent a staggering amount of potential revenue slipping away.  What causes a customer, eager to purchase, to suddenly change course? The list of reasons...

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