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Blog, Brand Awareness, brand building, brand identity, brand strategy, Branding, branding strategy, personal branding, SEO

Striking the Right Balance Between Business Branding vs. Personal Branding

Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand.  In creating a new business or online presence, one of the toughest...

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Blog, Brand Awareness, brand identity, brand reputation, Branding, campaigns, Case Studies, marketing strategy, storytelling, target audience, Trending

Barbie Movie Boosts: How the Barbie Movie Redefined Brand Marketing

In 2023, the renowned toy company Mattel, famous for creating the iconic Barbie doll, faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie. This article explores how...

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Blog, Brand Awareness, Content Marketing, engagement, messaging, Video content, Video Marketing, video production, Videos

8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. In this dynamic and ever-evolving landscape, one marketing tool has...

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Blog, Brand Awareness, Case Studies, customer relationship, Increase Engagement, Marketing Strategies, marketing strategy, messaging, strategic marketing

5 Ways Marketing Strategy Will Set You Free

Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting.  You’re always reacting, never planning. You’re always behind, never ahead....

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Blog, brand, Brand Awareness, brand identity, brand reputation, Branding, Digital Marketing, marketing, target audience

0.146 Seconds: The Power of First Impressions on Your Brand

It takes only 0.146 seconds to love your brand, or at least it should. That’s how long it takes for someone to form a first impression of your brand. And if you’re not making an emotional connection with your audience in that fraction of a second, you’re missing out...

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Awareness, Blog, Brand Awareness, brand equity, Brand loyalty, brand management, brand reputation, customer relationship, customer value journey, engagement, Excite, Marketing Management

Key Steps for Building Strong Brand/Customer Relationships

In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be the deciding factor in your business’s long-term success.  This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles...

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Blog, Brand Awareness, brand strategy, Customer avatar, customer value journey, marketing, Networking, Online Marketing, Videos

Cutting Through the Noise with Your Brand with Lechon Kirb [VIDEO]

Online markets are over-saturated with brands trying to get a perfect image out there, Lechon explains how to cut through that noise and get your brand seen and respected by clients and customers. Lechon Kirb, cofounder and CMO at Ofcourse, helps people take the thing they love and learn...

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