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Blog, Brand Awareness, brand identity, brand reputation, Branding, campaigns, Case Studies, marketing strategy, storytelling, target audience, Trending

Barbie Movie Boosts: How the Barbie Movie Redefined Brand Marketing

In 2023, the renowned toy company Mattel, famous for creating the iconic Barbie doll, faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie. This article explores how...

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Blog, brand, Brand Awareness, brand identity, brand reputation, Branding, Digital Marketing, marketing, target audience

0.146 Seconds: The Power of First Impressions on Your Brand

It takes only 0.146 seconds to love your brand, or at least it should. That’s how long it takes for someone to form a first impression of your brand. And if you’re not making an emotional connection with your audience in that fraction of a second, you’re missing out...

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advocate, Ascend, Awareness, Blog, brand reputation, Convert, customer value journey, cvj, Digital Marketing, engagement, Excite, promote, subscribe

How to Effortlessly Create Customer Value

To be competitive as a brand, it’s essential to constantly offer value to your customers.  Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts, give you positive reviews, and recommend you to their friends. If...

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Awareness, Blog, Brand Awareness, brand equity, Brand loyalty, brand management, brand reputation, customer relationship, customer value journey, engagement, Excite, Marketing Management

Key Steps for Building Strong Brand/Customer Relationships

In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be the deciding factor in your business’s long-term success.  This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles...

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