Read More
03 Oct
Blog, Brand Awareness, brand building, brand identity, brand strategy, Branding, branding strategy, personal branding, SEO

Striking the Right Balance Between Business Branding vs. Personal Branding

  • Posted by
Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand.  In creating a new business or online presence, one of the toughest...

Read more

Read More
25 Jul
Blog, Brand Awareness, brand identity, brand reputation, Branding, campaigns, Case Studies, marketing strategy, storytelling, target audience, Trending

Barbie Movie Boosts: How the Barbie Movie Redefined Brand Marketing

  • Posted by
In 2023, the renowned toy company Mattel, famous for creating the iconic Barbie doll, faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie. This article explores how...

Read more

Read More
13 Jun
Blog, brand, Brand Awareness, brand identity, brand reputation, Branding, Digital Marketing, marketing, target audience

0.146 Seconds: The Power of First Impressions on Your Brand

  • Posted by
It takes only 0.146 seconds to love your brand, or at least it should. That’s how long it takes for someone to form a first impression of your brand. And if you’re not making an emotional connection with your audience in that fraction of a second, you’re missing out...

Read more

Read More
19 May
Blog, Branding, Digital Marketing, marketing strategy, marketing tactics, mental health, mental health marketing

Cultivating Well-Being Through Mental Health Marketing

  • Posted by
May is Mental Health Awareness Month. This month, we’re reminded that mental health isn’t a dirty word but something we all have. Sadly, there’s still a lot of stigma around mental health and seeking treatment for mental health concerns. But with each generation, it becomes less of a taboo...

Read more

Read More
28 Apr
Attract More Clients, Blog, Branding, Business growth, conversion optimization, conversions, Convert More Clients, Digital Marketing, marketing strategy, Serve More Clients

Crucial Steps to Converting Browsers into Buyers

  • Posted by
There’s something comforting and enjoyable about creating a routine where people know you, whether that’s a favorite coffee shop or place to walk or a local beer store where they call your dog by name. Many businesses can create this personalized shopping experience to convert more browsers into buyers. But,...

Read more

Read More
24 Sep
Blog, brand building, brand identity, brand strategy, Branding, Campaign Creation, Content Marketing, customer value journey, optimization, personal branding

3 Benefits of Building and Using a Personal Brand to Grow Your Business

  • Posted by
Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies. You don’t have to command an audience like Tony Robbins, make complicated things seem simple like Ryan Deiss, or make buying businesses sound as...

Read more

Read More
18 Jun
Blog, brand, Branding, business name, color palette, Conversion, mood board, Social media, social media conversion, Social Media Marketing, Traffic

How to Drive More Traffic and Conversions from Social Media

  • Posted by
Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing...

Read more

12