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05 May
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Six Ways to Adjust Google Ads to Save Budget

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You don’t have to be a financial expert to know that the economy is in a rough patch.  The vast majority of workers are working from home or laid off, retail stores are closed, and most bars and restaurants haven’t been open for dine-in customers.  For most of the nation staying...

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23 Mar
budget management, campaign budget optimization (CBO), expert commentary, Google, inventory management, paid search ads, PPC, Search Ads 360 update, SEO, Yahoo Japan

2022 Search ads 360 update: What you need to know

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30-second summary: Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget optimization, performance monitoring, and inventory management Google recently announced a new update to its Search Ads 360 platform – and it’s a...

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