The introduction of the metaverse has been a game-changer for marketing. It provides an immersive, interactive environment that allows brands to connect with their customers on a whole new level. If you’re not already using the metaverse to market your business, now is the time to get started. Read on...

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So you’re rich, are you? Or at least you’d like to be? Rich is a term that in the past just meant one thing: “Money”. We thought that more money made us happy. And up to a certain threshold, it does. But once we have a roof over our head,...

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Wondering how best to launch and grow your start-up? Launching a start-up is no less than launching a rocket ship because you have no idea how it will land. You don’t know whether the system you’ve built is going to fail or fly. It’s impossible to start any business...

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Chatbots today are revolutionizing the manner in which people shop. They are providing improved customer experiences in product selection, shopping, customer service, and more. According to Statista, an estimated 2.14 billion people purchased goods or services online in 2021. Image Source The number of active chatbots is growing at its quickest...

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Starting a dropshipping business is the perfect first step into entrepreneurship. You’ll be able to make money by selling products to customers, setting your own prices for those products, and marketing your brand. You don’t even need to pay for inventory until it has been sold! It may seem...

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On February 24, 2022, the whole of Ukraine woke up at 4 am because of the explosions in its big cities, including its capital Kyiv. Russian President Putin announced a “special military operation” and began sending troops there, launching airstrikes and shelling. Russian troops are shelling not only military...

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Do you have an eCommerce store? Do you know what makes a business successful? Happy Customers. And when I say happy customers, I mean the people who love to keep coming back to your store when they want to shop. Jason Fried, CEO of Basecamp put it best: “If you take care...

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Gamification. Sounds fancy, right? It is, and it isn’t. Essentially, gamification is a marketing technique that engages people through the use of game-like elements. Typical examples of gamification in marketing include contests, loyalty programs, quizzes, and actual games. Some advantages to using gamification techniques in your marketing are customer engagement,...

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A good digital product is worth its weight in gold. While most content can be recycled (and indeed, recycled content may be part of your new digital product), having something stationary to offer your audience – whether that be an ebook, a webinar, a video series or anything else...

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It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers. Why? Because your company consists of people:...

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