Being in the C-Suite is high pressure in 2021… In fact, two-thirds of executives believe that the recent world events, and the aftermath, will be the most challenging time in their career. Expectations from stakeholders are higher than ever. The workforce is mobile and global. Many young executives are underqualified for...

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Gone are the days when meetings were confined to conference rooms and offices. In the modern digital era, video conferencing has changed the entire scenario. Though video conferencing is not new for businesses, it gained traction after the outbreak of Coronavirus in 2020. Covid-19 forced global business professionals to...

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You’ve seen it. A helpful, considerate customer representative is doing their best to address an upset customer’s concerns, who only seems to get more and more irate. No solution is enough to calm them down! A similar scenario can be aggravating, especially if you are on the receiving end of an...

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Did you know that several million people each year come to the U.S. to open a business and give Americans more jobs? Just to provide some context – the United States welcomed 3.2 million expat entrepreneurs in 2019. The number might be lower in 2020 due to the pandemic. And...

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As a small business, there can be a reluctance to spend on digital marketing, especially if you are not getting an ROI. With so many digital marketing strategies to choose from it can be a daunting prospect to know where to spend your money. This article will give you...

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In the last few years, I’ve signed up for different affiliate programs as a digital marketer. Promoting my affiliate links through my blog and other means. I’ve made a lot of mistakes some of which have to do with factors I didn’t consider before signing up for these affiliate programs....

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Are you ready to convert more visitors into customers? If you are running an online store, you want to sell more. After all, that’s the purpose of your online business, right? Your ultimate goal is to sell more than what you are doing now. Optimizing your eCommerce site is crucial...

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Many businesses have to squeeze out expenses to break-even and start making a profit. Unfortunately, some important processes, such as marketing, go underfunded. However, that doesn’t have to be the case. There are several ingenious low-cost strategies to promote your business while you’re on a tight budget. You just...

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Approximately 35% – 38% of businesses rely on the ‘speed to market’ factor. Depending on your business, the percentage may vary from time to time. However, almost everyone is relying on computers, the internet, and some sort of marketing agenda to push the envelope. Top it off with the Global Pandemic...

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Things just feel weird. Sometimes I think it is the minuscule and hidden threat that still challenges our health and lives that emerged just over 12 months ago. Often the paranoia is palpable as what was safe is now seen as dangerous. A cough in public is viewed with suspicion and...

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