In this digital age, 70% of transactions in the enterprise market are Business-to-Business (B2B). Online marketplaces have turned even more towards B2B since the pandemic. With companies of all sizes getting in on the action.
This industry has grown astronomically in recent years due to digitalization. The stats show...
Billy Joel didn’t know it when he sang “Matter of Trust”, but he was singing about B2B lead nurturing.
In a nutshell, this means building relationships of trust and cultivating them over time, and it is the essence of doing business.
Forward-thinking companies focus on building trust with the end...
Published on the BBC, the first tweet by Twitter CEO Jack Dorsey was worth $2.9 million (£2.1 million) as a non-fungible token. Sounds surprising, right?
Today, the digital web is full of hype regarding NFTs. Costly virtual art and collectibles, peculiar in-game items, and digital fundraisers – are some examples...
eCommerce is one of the fastest-growing segments in marketing and retail. Thanks to technological developments and ease of access to the internet the eCommerce market is growing at an exponential rate.
Online stores are predicted to contribute $5.545 billion in the year 2022. eCommerce brands and consumers have become...
Restaurants and food-related businesses have been hit hard during the pandemic.
The National Restaurant Association found that restaurant and food-service sales were down $240 billion in the USA from their pre-pandemic forecasts for 2021. Not to mention the hundreds of thousands of restaurants that have been forced to close their...
Do you know the one thing that lets you captivate customers’ attention, and also retain them for a considerable amount of time?
Well, it’s a complete no-brainer. Effective and targeted customer support is the answer.
A comprehensive list of the best customer support tips is the gateway to your company’s success...
While many businesses might believe they are self-sufficient, partnership marketing can help you collaborate with others to reach a broader audience.
It involves companies with mutual goals and similar target markets launching a campaign together. Many companies are achieving new milestones using this tactic. However, if your goals and...
Being a digital marketer isn’t easy. You have to stay on top of trends and continuously innovate how you approach your audience. On top of that, you need to be mindful of cybersecurity threats that could damage your company or clients.
Here are the most common cybersecurity threats you may...
The world is becoming more and more mobile.
Customers don’t just search for products, services or businesses; they want to get these results at arm’s length.
Users want Google to use their location every time they search for something, even if they don’t add location modifiers like “near me,” addresses, etc....
If you own an online business, a platform like Shopify is a great place to set up your store and put your products out in the market.
So once you’ve set up your online store, how exactly do you get sales and boost your conversion rates?
The answer lies in prioritizing...