Customer service standards are at an all-time high and are continuing to make life difficult for entrepreneurs in this pandemic-stricken backdrop. Recent stats speak louder than our speculations, and studies show that 56% of customers have higher expectations of customer service standards as compared to the previous year.
Using data to drive business decisions is certainly not a new concept.
Although we think of algorithms as being a modern feature, the first study of patterns and use of inference dates back to the 4th century when Euclid published his theorems in geometry!
The first predictive algorithm was created...
COVID-19 has changed the way we are living, shopping, and socializing.
Social distancing has compelled us to use digital ways to shop for most things, and mobile phones have eased that further. Meaning that eCommerce businesses are harvesting the most out of the global pandemic.
Existing eCommerce businesses are eager to...
The eCommerce industry is flourishing across the globe.
Similar to the previous years, business owners were expecting a steady growth in the eCommerce industry in the year 2020. With the unprecedented arrival of COVID-19, the eCommerce market saw a boost like never before.
Additionally, stats are predicting that the COVID-19 pandemic...
Public Relations (PR) is an age-old profession which is still a 21st century necessity.
PR as a function has ancient origins. In his pioneering work from 1945, Edward Bernays wrote, “The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people...
“The strength of the team is each individual member. The strength of each member is the team.” – Phil Jackson
The term collaboration holds a significant meaning for the business world today. Whether you have a team of 10 or 1000 individuals working for you, if all of them are...
Getting new customers is always exciting.
But real business growth comes from repeat customers. Research shows that return customers spend 33% more per order than new clients.
And that’s not all.
They’re also 77% more likely to recommend your brand to their friends and drive additional revenue.
Why is this important?
Because 92% of...
Organizing virtual meetings and events has become the new normal.
As restrictions have been imposed on public gatherings due to social distancing protocols, in-person events have come to a stop.
With advancements in technology, organizations are left with no other option than leveraging virtual events to keep going.
Is your eCommerce shop getting traffic but not enough conversions?
It’s a common challenge with online retail, and unfortunately, as much as you can track conversion rates and determine drop-off pages, identifying exactly why someone doesn’t convert is near-on impossible without asking them.
There are, however, numerous things you can do...