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budget management, campaign budget optimization (CBO), expert commentary, Google, inventory management, paid search ads, PPC, Search Ads 360 update, SEO, Yahoo Japan

2022 Search ads 360 update: What you need to know

30-second summary: Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget optimization, performance monitoring, and inventory management Google recently announced a new update to its Search Ads 360 platform – and it’s a...

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campaign budget optimization (CBO), conversion optimization, Google AdWords, Google networks, keyword optimization, keyword targeting, Paid Search, paid search ad copy, paid search ads, PPC

How to best utilize the networks within Google AdWords

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep...

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