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Advanced PPC Strategies, Business of PPC, campaign optimization, campaign strategy, Client Relations, Enhanced Campaigns, How To, Intermediate PPC Strategies, Multi-Channel Funnels, PPC Advice, ppc client communication, PPC Management Tips, PPC Strategy, PPC Tips, Revenue

5 Ways Cross-selling Adds Value for You & Your Clients

Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients choose to pay a PPC professional to do it for them…your brain. Inside...

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campaign performance optimization, campaign strategy, competitor analysis, Content, data analysis, Digital Marketing, evergreen content, Google, Google Analytics, holiday advertising, holiday marketing, influencer commentary, ROI Marketing, search intent, search rankings, seasonal campaigns, SEO, SERPs

Here’s how you can master your next seasonal digital marketing campaign

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly...

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campaign strategy, case study, Digital Marketing, Industry, Paid Search, PPC, Schneider Electric, search engine marketing (SEM), Strategy

Case study: Schneider Electric’s digital transformation through centralized search

30-second summary: Digital transformation affords businesses opportunities to make genuine connections with customers through personalized marketing experiences. Digital buyer behavior is changing, with increased consumer expectations for digital-only interactions and reduced tolerance for traditional sales tactics like cold-calling. Paid search is a fast-growing channel that warrants a data-driven approach to strategy and...

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campaign strategy, Google, Google AdWords, long-tail keywords, negative keywords, Online Marketing, Paid Advertising, PPC, PPC ads, PPC guide, SERPs

Ways to get the most out of your Google Adwords PPC strategy

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important benefits attached to this practice. Did you know, 92% of all keywords that people type into search engines are...

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