Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients choose to pay a PPC professional to do it for them…your brain. Inside...
To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now
Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales
Evaluate your past seasonal content performance to be able to recycle, update, and possibly...
We are all consumers, not just of products, but of information. Google estimates that there are over 100,000,000 gigabytes of data on the internet. And that number is growing every day.
As marketers, our job is to cut through the clutter and bring relevant information to the forefront. But paying...
Digital transformation affords businesses opportunities to make genuine connections with customers through personalized marketing experiences.
Digital buyer behavior is changing, with increased consumer expectations for digital-only interactions and reduced tolerance for traditional sales tactics like cold-calling.
Paid search is a fast-growing channel that warrants a data-driven approach to strategy and...
PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs.
Even though PPC can take up some parts of your budget, there are important benefits attached to this practice.
Did you know, 92% of all keywords that people type into search engines are...