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Blog, Brand Awareness, brand identity, brand reputation, Branding, campaigns, Case Studies, marketing strategy, storytelling, target audience, Trending

Barbie Movie Boosts: How the Barbie Movie Redefined Brand Marketing

In 2023, the renowned toy company Mattel, famous for creating the iconic Barbie doll, faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie. This article explores how...

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Blog, campaigns, marketing budget, marketing strategy, SEO, seo budgeting, SME

How SMEs Can Improve Marketing Efficiency within Budget

Marketing is a vital element of any SME’s operation—especially if you’re just starting out. Marketing is a way to get your name out there, reel in new customers, convert browsers to buyers, and build a core of loyal customers who will sustain your business through thick and thin. All in all,...

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Analytics & Data, Blog, campaigns, Data, data and analytics, data tracking, Digital Marketing, marketing strategy, Optimization & Testing

Data-driven Marketing: How Graphs & Charts Transform Digital Strategies

In the world of digital marketing, data is king. With so much information available, it can be overwhelming to try and make sense of it all. One of the best ways to gain insight into digital marketing trends is through the use of graphs. Graphs can help to visualize...

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ad campaign, Ads, Blog, campaigns, click through rate, cost-per-click, CPC, CTR, Digital Marketing, Google, Google Ads, keyword strategy, keyword targeting, ROAs, search marketing

Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns

As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the campaigns. The ad account in question is spending $1500...

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AI, AI Marketing, Blog, campaigns, Content Marketing, marketing strategy

Authenticity vs AI: How to Stand Out from the Noise!

How to build a content campaign that drives sales quarter after quarter.  We all know the importance of creating content– but creating content for the sake of it doesn’t often result in increased sales. Content campaigns are a great way to engage your audience, build brand awareness, and drive sales...

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