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Affiliate Marketing, Analytics, audience targeting, consumer behavior, conversion tracking, Cost Per Acquisition (CPA), customer acquisition, data analysis, Digital Marketing, event tracking, evergreen content, Google AdWords, Google Analytics, Google Analytics guide, Guide, lookalike audiences, PPC, ROAs, ROI Marketing

What affiliate marketers have missed about Google Analytics

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting. As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see...

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B2B, B2C, brand strategy, business strategy, consumer behavior, COVID-19, customer acquisition, Digital Advertising, Digital Marketing, Industry, podcast marketing, podcasts, Strategy

Eight ways to align your customer acquisition strategy in 2021

30-second summary: The events of 2020 will shape the foreseeable future in a significant way. Customer acquisition still remains the most important aspect of business growth. To survive in 2021, brands need to focus on their customers and adopt marketing strategies that bring them closer to their clients. Uncertain times are like the...

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