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audience research, consumer behavior, Content, content audit, content strategy, conversion copywriting, conversion optimization, CTAs, customer journey, customer journey map (CJM), SEO, user experience

Understanding the three awareness stages of your online audience

30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to...

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