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audience development, audience engagement, Content, Content analysis, content audit, Content Marketing, content strategy, content-marketing strategy, Digital Marketing, evergreen content, Industry, influencer commentary, podcast content, ROI Marketing, Social media, Strategy, Video content

Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The...

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Content Marketing, International Search

How to Create SaaS Content for Increased Acquisition & Retention via @sejournal, @ZephSnapp

Software-as-a-Service (SaaS) needs content marketing to attract, educate, convert, and maintain customers. Here are ways to captivate, educate, convert, and maintain buyers.The post How to Create SaaS Content for Increased Acquisition & Retention appeared first on Search Engine Journal. Go to Source Author: Zeph Snapp Blog Name: Search Engine Journal SEO, Search Marketing...

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Content Marketing, Digital Experience

41 Best Stock Photo Sites to Find High-Quality Free Images via @sejournal, @mindyweinstein

Tired of boring stock images? Check out this list of 41 websites that offer beautiful photos you will actually want to use.The post 41 Best Stock Photo Sites to Find High-Quality Free Images appeared first on Search Engine Journal. Go to Source Author: Mindy Weinstein Blog Name: Search Engine Journal SEO, Search Marketing...

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Content Marketing, SEO

7 Ways to Easily Set Up an SEO Content Strategy via @sejournal, @JuliaEMcCoy

Create meaningful, effective content that drives quality traffic to your website. Learn how in this comprehensive guide on developing a winning SEO content strategy.The post 7 Ways to Easily Set Up an SEO Content Strategy appeared first on Search Engine Journal. Go to Source Author: Julia McCoy Blog Name: Search Engine Journal SEO,...

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Content Marketing, Digital Experience

7 Things Content Marketers Can Learn From the Entertainment Industry via @sejournal, @thatbberg

In the entertainment industry, content is the product — and they know how to market it. Here are 7 things content marketers can learn.The post 7 Things Content Marketers Can Learn From the Entertainment Industry appeared first on Search Engine Journal. Go to Source Author: Brittany Berger Blog Name: Search Engine Journal SEO,...

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Content Marketing, Digital Experience

4 Types of Earned Media & Who Is Doing It Right via @sejournal, @tallchickvic

Earned media, though more difficult to achieve, can drive massive brand benefits. See 4 types of earned media here and who's doing it right.The post 4 Types of Earned Media & Who Is Doing It Right appeared first on Search Engine Journal. Go to Source Author: Victoria Shepherd Blog Name: Search Engine...

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