How much content are we creating and publishing?  Facebook users post 1.7 million pieces of content in 60 seconds, Instagram users share 95 million photos in 24 hours and Youtubers upload 720,000 hours of video.  That’s a lot of noise! Why headlines matter Because there is so much noise (content), capturing attention...

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A couple of years ago, most of us marketers hadn’t the foggiest idea of how to use AI for marketing. Suddenly, we’re writing LinkedIn posts about the best prompts to whisper into ChatGPT’s ear. There’s plenty to celebrate about the sudden infusion of artificial intelligence into our work. McKenzie reckons...

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In a March 2023 blog post, Microsoft founder Bill Gates described ChatGPT as “the most important advance in technology since the graphical user interface” more than 40 years prior. He predicts vast changes in work, education, travel, healthcare, and communication as a result. The rapid evolution is no less profound for...

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You already know the importance of social proof for your brand. But did you know that client testimonial videos give you one of the best ways to attract potential clients and increase sales? Regardless of your company’s niche, your clients are your best brand advocates — after all, people trust...

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Call me crazy, but you cannot market a business without content. The ads your customers see? Content. The page they land on after clicking your ad? Content. The blog post they read a year ago that made them familiar with your brand in the first place? Content. The newsletters,...

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