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audience development, audience engagement, Content, Content analysis, content audit, Content Marketing, content strategy, content-marketing strategy, Digital Marketing, evergreen content, Industry, influencer commentary, podcast content, ROI Marketing, Social media, Strategy, Video content

Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The...

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content strategy, Core Web Vitals, Digital Marketing, digital strategy, Google, google algorithm updates, Industry, influencer commentary, organic search, page experience update, Paid Advertising, ROI Marketing, search experience, search marketing, SEO, Social media, Strategy, User Experience (Ux), UX in SEO

SEO in 2021: What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is...

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best practices, Content, content guide, content marketing best practices, content strategy, Editorial Calendar, Editorial Calendar guide, Editorial content, evergreen content, Strategy

Advanced guide to creating an editorial calendar that boosts conversions

30-second summary: Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience. ‘Quality’ exceeds ‘Quantity’ and webmasters and content creators should absolutely follow that to make sure they’re not churning low-quality content pieces for their audience. This is...

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Amazon, Amazon reviews, Content, content strategy, customer data, Customer Reviews, E-A-T, eCommerce, evergreen content, FAQ content, SEO, SEO Content, Strategy, XML, XPath, XPath expressions, XPath notation

How to use XPath expressions to enhance your SEO and content strategy

30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise. How do you understand what topics and concerns matter most to your customer base? Can you...

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