Most marketers diversify their content programs too quickly, endangering the program from the start
Successful content marketers and media companies focus on fewer platform channels
Instead of adding more channels, killing off underperforming channels works better
Perform a content audit to find out channels in which you should stop creating content
Did you know that 53 percent of trackable web traffic is organic?
A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display
These statistics prove that the role of SEO in 2021 is...
Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience.
‘Quality’ exceeds ‘Quantity’ and webmasters and content creators should absolutely follow that to make sure they’re not churning low-quality content pieces for their audience. This is...
As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise.
How do you understand what topics and concerns matter most to your customer base?