For every 100 people in your sales funnel, 97 won’t buy a darn thing from you. This isn’t an inflated statistic. In fact, 3% is considered a decent conversion rate. But what can you do about those 97 people who ended up in your funnel?
Are you going to just...
Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision?
A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to...
Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising.
Biggest Mistake Marketers Make With Paid Ads
The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and...
Would you turn down an opportunity to acquire new customers without breaking the bank?
Google Discover currently supports 800M users in exploration and is a great way to attract new audiences
Joe Dawson covers the “why” and “how” in this comprehensive Google Discover optimization guide
Even though spending on SEO plays...
Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social
But how will third-party cookie deprecation and new privacy regulations impact paid search?
Here is what search marketers can expect and how to prepare
In the digital marketing...
Analyzing and understanding website data helps enhance potential sales and conversions
Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter
Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without...
Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic
Video and display formats are not the type of ad you think of when it comes to online acquisition
They are more popular for brand awareness and influence targets
Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions
One of the most effective ways to increase your sales is to revamp your cross-selling tactics
To get more people down the sales funnel, you need to include off-site activities...
The post Search Engine People Wins Clutch Best Digital Marketing Agency Award appeared first on Search Engine People Blog.
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Author: Amanda Desouza
Blog Name: Search Engine People Blog
Canada's Search and Social Media Authority
Blog Post added on March 5, 2021 at 3:05 am | Powered by...
Google networks can be tricky when deciding which ones are best for your goals and budget
Three tips that will help you to utilize the networks strategically
You first need to understand the difference before selecting a network
Clean data is key when analyzing performance, so it is best to keep...