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aggregate data, Analytics, conversion optimization, evergreen content, Google, Google Analytics, Google Tag Manager, influencer commentary, SEO, SEO analysis, SERPs

Four ways to use your website data to discover missed sales opportunities

30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without...

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conversion optimization, Digital Advertising, Digital Marketing, display advertising, Google, Google Ads, Google Ads tips, Google Shopping, google shopping ads, offline conversion tracking, PPC, SERPs, Sponsored, YouTube advertising

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions...

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AI, conversion optimization, Digital Marketing, eCommerce, ecommerce conversions, ecommerce strategy, influencer commentary, sales funnel optimization, search intent, SEO

Five ways to innovate your ecommerce sales funnel

30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase your sales is to revamp your cross-selling tactics To get more people down the sales funnel, you need to include off-site activities...

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advertising, agency, Analytics & ROI Analysis, Content, Content Marketing, conversion optimization, Digital Marketing, Inbound Marketing, increase sales, local search, marketing, PPC, Sales, sales funnel, SEO, Social media, social media advertising, Social Media Marketing, Web Design, website speed

Search Engine People Wins Clutch Best Digital Marketing Agency Award

... Read More... The post Search Engine People Wins Clutch Best Digital Marketing Agency Award appeared first on Search Engine People Blog. Go to Source Author: Amanda Desouza Blog Name: Search Engine People Blog Canada's Search and Social Media Authority Blog Post added on March 5, 2021 at 3:05 am | Powered by...

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campaign budget optimization (CBO), conversion optimization, Google AdWords, Google networks, keyword optimization, keyword targeting, Paid Search, paid search ad copy, paid search ads, PPC

How to best utilize the networks within Google AdWords

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep...

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Contact Us, Content, conversion optimization, Digital Marketing, website optimization

Top four contact page mistakes that cost you conversions

30-second summary: More often than not, your contact page will be one of the few pages that are mostly viewed on your website Chances are you’re making a mistake or two that might be unknowingly costing you conversions Grace P. highlights the top four contact page mistakes and how you can fix...

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Affiliate Marketing, BOFU marketing, competitor research, Content, conversion optimization, Digital Marketing, Email Marketing, email marketing tools, evergreen content, keyword optimization, mobile marketing, mobile optimization, PPC, ROI, ROI Marketing, SEO, TOFU, website traffic analysis

Five tips to maximize profits as an affiliate marketer

30-second summary: The affiliate marketing sector is worth more than $12 billion now and won’t die down anytime soon. Choosing a niche with high revenue potential is key. Focus on search intent and aim for BOFU. Optimize for SEO like your life depends on it. Targeting mobile may be a viable strategy. Are you aware...

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advertising, agency, Analytics & ROI Analysis, Content, Content Marketing, conversion optimization, Digital Marketing, Inbound Marketing, increase sales, local search, marketing, PPC, Sales, sales funnel, SEO, Social media, social media advertising, Social Media Marketing, Web Design, website speed

Everything You Need to Know About Google’s Core Algorithm Updates

... Read More... The post Everything You Need to Know About Google’s Core Algorithm Updates appeared first on Search Engine People Blog. Go to Source Author: Amanda Desouza Blog Name: Search Engine People Blog Canada's Search and Social Media Authority Blog Post added on January 30, 2021 at 3:12 am | Powered by...

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Content, conversion optimization, copywriting, Digital Marketing, eCommerce, product descriptions

Eight simple steps to write epic product descriptions that boost conversions

30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta description to under 160 characters to avoid truncation. A well-optimized, keyword-rich URL can increase organic CTRs by 45%. Leverage the power...

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advertising, agency, Analytics & ROI Analysis, Content, Content Marketing, conversion optimization, Digital Marketing, Inbound Marketing, increase sales, Leadership, local search, marketing, PPC, Sales, sales funnel, SEO, Social media, social media advertising, Social Media Marketing, Web Design

Who Mentors the Mentor?

... Read More... The post Who Mentors the Mentor? appeared first on Search Engine People Blog. Go to Source Author: Jennifer Osborne Blog Name: Search Engine People Blog Canada's Search and Social Media Authority Blog Post added on January 5, 2021 at 3:07 am | Powered by All The Way Digital

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