A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data.
What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive?
Don’t throw in the towel just yet!
There’s a ton you...
The App Store is one of the largest app marketplaces in the world, with more than 2 million apps available. While the number continues to grow, making an app or mobile game visible, remains to be one of the biggest challenges mobile publishers face.
Apple Search Ads is a paid...
A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content, increase user engagement, and boost conversion rates across your...
When Uber was first introduced in the market, people found it hard to trust an application that proposed safe and timely travel.
Despite being just an app, it offered a solution to a multitude of problems. The easy-to-use app had a remarkable user experience and highly effective functionality that revolutionized...
One of the primary benefits of PPC campaigns is the massive amount of data they provide. This is your key to a better understanding of your campaign, target audience, customer satisfaction, success and failures, and more to hone your next approach!
With so much information at your...
The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed. In April 2021, Apple made a significant move and gave their users the ability to...
Would you rather have a beautiful website or a website your customers love?
From a business perspective, you shouldn’t go for either.
Your answer must be 100% I want a high-converting website.
Because if people buy, then they both like it and you can safely and predictably scale your business.
Many people get...
Can you really make money from blogging?
If your blog gets over 10,000 monthly unique visitors, then yes – you can monetize your blog and create a nice revenue stream with it.
The real challenge is making money from a blog that generates fewer than 1,000 visitors per day.
Websites allow users to access your website from anywhere in the world. A small eCommerce site in Florida can just as easily reach a businessman in India as a family in South Carolina. Even if you have a “.com” English-only site, you may very well be an international business...
An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate.
So what should you know about improving your site search? Here are a few tips on making the most...