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Advanced PPC Strategies, Apple Search Ads, Conversion Rate Optimization, Conversion Rate Spotlight, conversion tracking, conversions, CPA, PPC Advice, PPC Strategy, Reporting / Conversion Tracking

Apple Search Ads Benchmarks 2021: 6 Insights for App Growth

The App Store is one of the largest app marketplaces in the world, with more than 2 million apps available. While the number continues to grow, making an app or mobile game visible, remains to be one of the biggest challenges mobile publishers face.  Apple Search Ads is a paid...

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Ad Spend, Ads, Advanced PPC Strategies, branded traffic, conversion tracking, eCommerce, Ecommerce PPC, Image Ads, Mobile Ads, Mobile Display Ads, PPC Strategy, Product Listing Ads, Shopping/eCommerce

How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask

Source: Unsplash Having money invested in the right activities is one of the biggest concerns eCommerce business owners have. The problem is that there are so many potential investment points available. How do you choose the right one? To help you find an answer, this post will look at five questions...

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clickthrough rate, conversion metrics, Conversion Rate Optimization, conversion tracking, cost-per-click, decrease cost per conversion, Ecommerce PPC, impression share metrics, Intermediate PPC Strategies, Keywords, Lead Gen, pay-per-click, quality score

8 Key PPC Marketing Metrics to track in 2021

One of the primary benefits of PPC campaigns is the massive amount of data they provide. This is your key to a better understanding of your campaign, target audience, customer satisfaction, success and failures, and more to hone your next approach! With so much information at your...

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Conversion Rate Optimization, Conversion Rate Optimization with Landing Pages, conversion rates, conversion tracking, ConversionRateOptimization, Facebook, Facebook Ads, Facebook advertising, Facebook Conversion tracking, facebook ppc, Reporting / Conversion Tracking, Uncategorized

Five Tips to Increase your Conversion Rate using Facebook

Facebook is the largest and most influential social media platform, boasting more than 2.85 billion users globally.  A whopping 7M+ million active advertisers leverage Facebook ads to drive conversions. Considering the platform’s massive reach, you can’t miss advertising on Facebook. The average conversion rate of Facebook ads is 9.21%, which...

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Affiliate Marketing, Analytics, audience targeting, consumer behavior, conversion tracking, Cost Per Acquisition (CPA), customer acquisition, data analysis, Digital Marketing, event tracking, evergreen content, Google AdWords, Google Analytics, Google Analytics guide, Guide, lookalike audiences, PPC, ROAs, ROI Marketing

What affiliate marketers have missed about Google Analytics

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting. As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see...

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