18 Aug
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, Automation, B2B, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, Clicks, CLV, cognitive fluency, cold calling, consolidation, consumer behavior, consumer intent, contact page, content generation, Content Marketing, content strategy, conversion ranking, conversion rate, conversions, cookies, copywriting, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, Custom Columns, custom insights, customer intent, customer service, DV360, Ecommerce PPC, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Insights, Instagram Ads, invalid ad clicks, Javascript, KPI, Lead Gen, lead quality, Lead Scoring, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Performance marketing, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Tips, PPC vs. SEO, Prevent Ad Fraud, profit, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales attribution, Sales Emails, SALs, SaSS, SDK, search advertising, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, website speed, workshops

Lead Scoring: Definition and How to Calculate a Lead Score

  • Posted by
Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it’s all about quality over quantity.  That’s where lead scoring comes in. Let’s take a look at what lead scoring is...

Read more

28 Jul
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, Automation, B2B, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, Clicks, CLV, cognitive fluency, cold calling, consolidation, consumer behavior, consumer intent, content generation, Content Marketing, content strategy, conversion ranking, conversion rate, conversions, cookies, copywriting, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, Custom Columns, custom insights, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Insights, Instagram Ads, invalid ad clicks, Javascript, KPI, Landing Pages, Lead Gen, Lead Scoring, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, PPC Tips, PPC vs. SEO, Prevent Ad Fraud, profit, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales Emails, SALs, SaSS, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, website speed, workshops

CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization

  • Posted by
Why do you need a guide to conversion rate optimization? Because the ultimate goal for any website owner is to get as many conversions from their website as possible. While it’s nice to have tons of organic traffic, it’s useless if none of these site visitors take the next step...

Read more

21 Jul
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, Audit, Automation, B2B, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, Clicks, CLV, cold calling, consolidation, consumer behavior, Content Marketing, content strategy, conversion ranking, conversion rate, conversions, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, Custom Columns, custom insights, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Insights, Instagram Ads, invalid ad clicks, Javascript, KPI, Lead Scoring, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Tips, PPC vs. SEO, Prevent Ad Fraud, profit, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales Emails, SALs, SaSS, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, website speed, workshops

Five Reasons to Repurpose Your Old Blog Posts Right Now

  • Posted by
Do you ever get that feeling that your content is running out and there’s nothing new to write about? Well, this piece should help solve some of those problems. The old blog posts are still relevant and can be repurposed as part of the content marketing strategy. Below...

Read more

09 Jun
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, Audit, B2B, B2B PPC, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, Clicks, CLV, cold calling, consolidation, consumer behavior, Content Marketing, content strategy, conversion ranking, conversion rate, conversions, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, Custom Columns, custom insights, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Insights, Instagram Ads, invalid ad clicks, Javascript, KPI, Lead Scoring, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, PPC Tips, PPC vs. SEO, Prevent Ad Fraud, profit, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales Emails, SALs, SaSS, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, website speed, workshops

Six Best B2B Cold Calling Techniques That Improve Conversions

  • Posted by
Source: Freepik One of the most popular marketing strategies is cold calling. Back in the days when the internet was barely invented, cold calling had become the go-to option for marketers to promote their products.  However, as the technology develops, many are moving on to modern marketing techniques that require less...

Read more

Read More
26 May
Blog, Conversion, conversions, eCommerce, ecommerce marketing, email, email automation, email automations, email flows, Email Marketing, Excite, Videos

Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]

  • Posted by
Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.  He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing. You’ll definitely...

Read more

24 May
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, B2B, B2C, Backlinks, Basic PPC Strategies, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, Clicks, CLV, cold calling, consolidation, consumer behavior, Content Marketing, conversion ranking, Conversion Rate Optimization, conversion tracking, conversions, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, CRO for PPC, Cross-Channel Communication, CSS, CTA, CTR, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, Facebook advertising, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Ads, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, PPC Advice, ppc ranking, PPC Tips, PPC vs. SEO, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Reporting / Conversion Tracking, Research, responsive search ads, retail media, retargeting, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SaSS, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, twitter advertising, Uncategorized, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, workshops, YouTube advertising

Five Crucial Aspects of the Most Popular PPC Ad Platforms

  • Posted by
Nowadays, it’s rare to find a business that isn’t trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn’t always easy. As a newbie in the world...

Read more

21 Apr
Advanced PPC Strategies, conversions, Ecommerce PPC, Geo Targeting, geographic targeting, Google Shopping, improve roi, optimization, PPC Advice, PPC Strategy, PPC Tips, Shopping, Shopping/eCommerce

Using Geo-Targeting to Get Customers Back in Stores

  • Posted by
Geotargeting has opened many doors for marketers and advertisers alike during Covid. After all, it helps focus on a specific market, resulting in more relevant ads, increased campaign value, and a better ROI. This piece will discuss the ins and outs of geo-targeting in advertising, explore best practices, and...

Read more

22 Mar
ABM, Ad Campaigns, ad copy, Ad Copy Testing, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, conversions, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, Experiments & Testing, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, LTV, Marketing Model, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SEO, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, Testing, third-party data, tickets, TikTok, Top25, tracking URLs, Trends, Trends in 2022, URL, USP, UTM, UX design, webinars, workshops

PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts

  • Posted by
Writing compelling ad copy can be challenging. People spend an average of 3.4 seconds viewing the first five search results, so if you want to convert prospective customers with your pay-per-click ads, you’ll have to write exceptionally well to stand out. Fortunately, there are a few steps you can follow...

Read more

15 Mar
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, Audit, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, Conversion Rate Optimization, Conversion Rate Spotlight, conversion tracking, conversions, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, LTV, Marketing Model, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Tips, Purchases, quality ranking, Real-Time Bidding, Reels, Reporting / Conversion Tracking, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SEO, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, webinars, workshops

Increase Your Click-Through Rates, Steal Impressions from Competitors, and Boost Conversions

  • Posted by
Every online business that wants to generate leads, boost conversion, and increase sales must care about improving its click-through rates.  Without knowing your click-through rates, it will be hard to measure the effectiveness of your business marketing campaigns. According to recent statistics, there are over five billion internet users around the...

Read more

24 Feb
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, audience targeting, Audit, Backlinks, BMM Keywords, Brand Awareness, brand design, brand reputation, broken links, CAC, campaign strategy, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, Conversion Rate Optimization, conversion tracking, conversions, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, Javascript, KPI, Leads, LTV, Marketing Model, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, Pixels, podcasts, ppc advertising, ppc ranking, PPC Strategy, PPC Tips, Purchases, quality ranking, Real-Time Bidding, Reels, Reporting / Conversion Tracking, Research, responsive search ads, retail media, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales attribution, SALs, SEO, SKAG, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, webinars, workshops

How to Track Sales Coming from TikTok

  • Posted by
TikTok became a primary platform for users to learn about new products, services, and businesses; therefore, being one of the top platforms for advertisers. A new marketing channel is always a challenge when figuring out the best way to track its effectiveness (aka actual sales and marketing ROI).  In this article,...

Read more

12