To be competitive as a brand, it’s essential to constantly offer value to your customers.
Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts, give you positive reviews, and recommend you to their friends.
Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing.
While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game....
Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy?
I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy...
The conversion stage is all about an entry-point offer.
In other words, we need the prospect to make a micro-commitment. The best way to do that is through a high-value, low-risk offer that lets them sample your wares without putting too much skin in the game.
Out of all of the...
If you haven’t added paid traffic to your T-shaped marketer toolbelt, you’re missing out. Paid search marketing is a proven marketing strategy for getting instant results and dialing in the four Ps of marketing: product, price, place, and promotion.
Let’s talk about the benefits of paid traffic.
The first benefit...
With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing.
However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future.
But before you utilize...
How should you structure your ad copy for Facebook and Instagram?EJ Saunders, Founder & CEO at Blaze Digital Solutions is here to help you do just that. After conducting ad audits for dozens of companies, EJ has found just what you need to get your audience’s attention.
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