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advertising, advertising tips, Blog, Book Reviews, Classic Marketing Books, copywriters, copywriting, Digital Marketing, Marketing Mindset Books, Marketing Skills

3 Classic Copywriting Books You Need Now More than Ever

Classic copywriting books are needed now more than ever. With the explosion of marketing technology, AI-generated content, and companies worldwide competing for the same customers, timeless principles are priceless.  Because although AI can generate content, understanding human emotions and psychology, as taught in these books, is essential for creating an...

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Blog, copywriters, copywriting, email copywriting, Email Marketing, Marketing Agencies, Marketing Management

The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion

Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time.  There are countless ways to write copy that converts, but only one way to do it consistently: by using a...

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Blog, copywriters, copywriting, email, email campaign, email copy, Email Marketing, Marketing Agencies, Sales, sales funnel, sales tips, write ad copy

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email...

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Blog, copywriters, copywriting, email, email campaign, email copy, Email Marketing, Marketing Agencies, Sales, sales funnel, sales tips, write ad copy

Is Email Marketing Dead?

“Email marketing is DEAD!”“AI is taking over the inbox!”“Why hire a copywriter when I can just use email templates?!”“Who needs an email list when I have a large social following?” Um….. stop right there and listen up, because I’m going to let you in on a little secret… THREE little secrets...

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Blog, copywriters, copywriting, Marketing Agencies, Marketing Management, Marketing Skills, Sales, sales funnel, sales tips, search marketing, write ad copy

How to Write a Sales Page

Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website? If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts...

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Blog, conversion funnel, copywriters, copywriting, funnel, Funnels, money drip funnels, sales funnel

Million-Dollar Funnels Aren’t Made With Ads

Having a million-dollar marketing funnel is nothing to scoff at.  It’s a huge accomplishment that deserves its’ kudos. There’s a lot of automation, dedication, and ideation that goes into making something like that happen. It’s the type of benchmark that says, “Hey, I was a serious business owner at 6-figures. But...

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Blog, Content, content creation, copywriters, copywriting, Marketing Skills, Paid Media, Sales, Social, Social media

How to Sound Like a Human in Your Copy (and Sell More!)

Businesses have been boring people with their sales copy since the stock photo was invented. Probably longer. Which is fine. There is a place for that. Keep your brochures. Keep your 45-minute PowerPoint presentation. Explain to me every aspect of your product or service… your mission statement, history, every feature...

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Blog, copywriters, copywriting, Marketing Agencies, Marketing Management, search engine, search engine optimization, SEO, seo budgeting, seo experts, SEO strategy, seo tools

Why SEO and Copywriting Go Hand in Hand

Content is considered to be the foundation of a successful SEO strategy. What exactly does that mean? Why is content so important for search engine optimization? First Things First: What’s “Content Marketing?” Content marketing is creating and distributing valuable, relevant and consistent content in order to drive brand awareness, traffic and sales. Please note...

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