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17 May
ad campaign, Ads, Blog, campaigns, click through rate, cost-per-click, CPC, CTR, Digital Marketing, Google, Google Ads, keyword strategy, keyword targeting, ROAs, search marketing

Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns

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As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the campaigns. The ad account in question is spending $1500...

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03 Sep
clickthrough rate, conversion metrics, Conversion Rate Optimization, conversion tracking, cost-per-click, decrease cost per conversion, Ecommerce PPC, impression share metrics, Intermediate PPC Strategies, Keywords, Lead Gen, pay-per-click, quality score

8 Key PPC Marketing Metrics to track in 2021

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One of the primary benefits of PPC campaigns is the massive amount of data they provide. This is your key to a better understanding of your campaign, target audience, customer satisfaction, success and failures, and more to hone your next approach! With so much information at your...

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