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30 May
AI Marketing, Blog, Customer avatar, customer value journey, Digital Marketing, Marketing Management

AI Has Made the Customer Value Journey More Powerful: Here’s Why

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If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework. It’s so important to the DigitalMarketer community that he even has the original napkin version framed...

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29 May
Blog, Customer avatar, customer value journey, Digital Marketing

Customer Value Journey: Your Roadmap to Clarity

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If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework. It’s so important to the DigitalMarketer community that he even has the original napkin version framed...

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18 May
advocate, Ascend, Awareness, Blog, brand reputation, Convert, customer value journey, cvj, Digital Marketing, engagement, Excite, promote, subscribe

How to Effortlessly Create Customer Value

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To be competitive as a brand, it’s essential to constantly offer value to your customers.  Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts, give you positive reviews, and recommend you to their friends. If...

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05 May
advocate, Ascend, Awareness, Blog, Convert, Customer avatar, customer avatar canvas, customer journey map, customer value journey, Digital Marketing, engagement, Excite, optimization, Optimization Resources, promote, subscribe

Creating a Journey to Customer Satisfaction

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Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game....

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29 Apr
advocate, Ascend, Awareness, Blog, Content Marketing, Convert, customer value journey, cvj, Digital Marketing, engagement, Excite, marketing strategy, Podcast, podcasting, promote, subscribe

Revolutionize Your Marketing Strategy with Podcasting

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Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy...

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22 Apr
Awareness, Blog, Brand Awareness, brand equity, Brand loyalty, brand management, brand reputation, customer relationship, customer value journey, engagement, Excite, Marketing Management

Key Steps for Building Strong Brand/Customer Relationships

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In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be the deciding factor in your business’s long-term success.  This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles...

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28 Jan
customer value journey, cvj, Digital Marketing, lead generation, marketing strategy, promote, sales funnel

Promote

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Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them. Active promotion may be an affiliate...

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28 Jan
Ascend, customer value journey, cvj, Digital Marketing, lead generation, marketing strategy, sales funnel

Ascend

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At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be geared for profits—because if you’re serving your customers well, they’ll want to buy again and again. Ascension offers may be simple upsells made after...

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