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18 May
advocate, Ascend, Awareness, Blog, brand reputation, Convert, customer value journey, cvj, Digital Marketing, engagement, Excite, promote, subscribe

How to Effortlessly Create Customer Value

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To be competitive as a brand, it’s essential to constantly offer value to your customers.  Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts, give you positive reviews, and recommend you to their friends. If...

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29 Apr
advocate, Ascend, Awareness, Blog, Content Marketing, Convert, customer value journey, cvj, Digital Marketing, engagement, Excite, marketing strategy, Podcast, podcasting, promote, subscribe

Revolutionize Your Marketing Strategy with Podcasting

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Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy...

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28 Jan
customer value journey, cvj, Digital Marketing, lead generation, marketing strategy, promote, sales funnel

Promote

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Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them. Active promotion may be an affiliate...

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28 Jan
Ascend, customer value journey, cvj, Digital Marketing, lead generation, marketing strategy, sales funnel

Ascend

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At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be geared for profits—because if you’re serving your customers well, they’ll want to buy again and again. Ascension offers may be simple upsells made after...

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28 Jan
customer value journey, cvj, Digital Marketing, Excite, lead generation, marketing strategy, sales funnel

Excite

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Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the Customer Journey is to build on that excitement. How do you do that? By giving your new customer a memorable experience. Consider offering a quick-start guide… bonus...

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21 Jan
ann smarty, Blog, customer value journey, cvj, Digital Marketing, Funnels, lead generation, marketing strategy, sales funnel

Four Sales Tools To Use During This Economic Downturn

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When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead. Here are the tools that help you close more sales by utilizing your current tricks and contacts, i.e. without investing more in marketing: 1. Walnut.io: Make the...

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30 Aug
Blog, Customer avatar, customer avatar canvas, customer value journey, cvj, marketing, Online Marketing, search marketing, SEO, SEO strategy, seo tools, Videos

How to Use the Customer Value Journey for SEO with Atiba de Souza [VIDEO]

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Three tips for better SEO? 1. Do Your Customer Avatar! 2. Understand Your CVJ! 3. Start Your Technical SEO! Download your FREE CVJ toolkit here: https://www.digitalmarketer.com/lp/customer-value-journey/ Atiba de Souza is CEO of Client Attraction Pros, a video first content marketing agency, and DigitalMarketer Certified Partner The post How to...

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19 Apr
Blog, customer value journey, cvj, email campaign, Email Marketing, email marketing ideas, email marketing metrics, email marketing strategy series, marketing strategy, metric tracking, subscriber, welcome email

The 5 Most Common Missing Elements of Email Campaigns

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Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on...

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