To be competitive as a brand, it’s essential to constantly offer value to your customers.
Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts, give you positive reviews, and recommend you to their friends.
Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy?
I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy...
Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand.
So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand...
Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them.
Active promotion may be an affiliate...
At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be geared for profits—because if you’re serving your customers well, they’ll want to buy again and again.
Ascension offers may be simple upsells made after...
The conversion stage is all about an entry-point offer.
In other words, we need the prospect to make a micro-commitment. The best way to do that is through a high-value, low-risk offer that lets them sample your wares without putting too much skin in the game.
Out of all of the...
Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the Customer Journey is to build on that excitement.
How do you do that? By giving your new customer a memorable experience.
Consider offering a quick-start guide… bonus...
When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead.
Here are the tools that help you close more sales by utilizing your current tricks and contacts, i.e. without investing more in marketing:
1. Walnut.io: Make the...
Three tips for better SEO?
1. Do Your Customer Avatar!
2. Understand Your CVJ!
3. Start Your Technical
SEO! Download your FREE CVJ toolkit here: https://www.digitalmarketer.com/lp/customer-value-journey/
Atiba de Souza is CEO of Client Attraction Pros, a video first content marketing agency, and DigitalMarketer Certified Partner
The post How to...
Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be.
If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on...