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02 Sep
Analytics, data analysis, data privacy, Google Analytics, Google Analytics 4 (GA4), Industry

Is user data truly protected in the Google Analytics universe?

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30-second summary: Fair data collection is when people are willing to share segments of their digital selves without giving away the whole picture Google’s data empire seems to backfire on its presence in Europe as Italy  joined France and Austria in ruling that Google Analytics is overstepping boundaries Whispers soon became shouts...

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11 Aug
data analysis, Google core algorithm update, Google search, Industry, search results, SEO

Analysis and advice: Why recipe sites saw huge fluctuations in visibility

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30-second summary: The recipe space is a very competitive one While sites like BBC Good Food and the likes saw +22 percent hikes in search visibility, the good times may be over Award-winning performance marketing agency, Reprise Digital’s SEO Account Manager on how to rank while the algorithm update may still be...

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19 May
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, Audit, B2B, Backlinks, Big Data, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, customer intent, customer service, data analysis, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Tips, PPC vs. SEO, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, retargeting, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, workshops

Learning SQL – Retro is the New Trend in DB Development

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Why do you need to consider learning SQL? If you want to work in data development, it is essential. Structured Query Language (SQL), developed originally in the ‘70s, is now used everywhere. Given so many companies prefer it, its skillset is in very high demand. It’s...

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03 May
ad performance, Analysis, Analytics, Blog, conversion rate, cost per conversion, data analysis, data and analytics, data tracking, Digital Marketing, goal setting, LTV, marketing strategy, metrics, Revenue, Traffic Generation

Digital Marketing Data and How to Optimize Like a Champ

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There’s so much data, from so many different sources, with so many different reporting tools, that you could just drown in reports, attribution, and meetings. With so much noise out there, it’s important that you look at the data in a certain way. There’s important information hidden in the...

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29 Oct
Advanced PPC Strategies, App Advertising, cookies, data analysis, PPC Strategy

The Dawn of A New Era: A Cookie-less World

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Online privacy is no joke, and people are increasingly aware of this. The implementation of strict consumer-protection privacy laws and tracking disabling features send a clear message: we’re headed towards a cookieless online world. Undoubtedly, this has huge implications for advertisers. Marketing leaders are on high...

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12 Oct
Advanced PPC Strategies, Analytics, analytics funnels, automated bidding, Automation, Bid/Budget Management, Big Data, data analysis, Google Ads, Intermediate PPC Strategies, machine-learning, PPC Ad technology, PPC Apps and Tech, reporting, Reporting / Conversion Tracking

What strategic moves are agency leaders making in 2021/22?

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Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do!  As a technology services provider for digital marketing agencies, we do market research...

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18 Jun
campaign performance optimization, campaign strategy, competitor analysis, Content, data analysis, Digital Marketing, evergreen content, Google, Google Analytics, holiday advertising, holiday marketing, influencer commentary, ROI Marketing, search intent, search rankings, seasonal campaigns, SEO, SERPs

Here’s how you can master your next seasonal digital marketing campaign

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30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly...

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02 Jun
Analytics, data analysis, PPC data management, Reporting / Conversion Tracking

Think Big About Cross-Channel Data!

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You’ve probably noticed that every single PPC agency out there is “data-driven”. So why is it that most agencies we meet are struggling with data silos that make cross-channel optimization difficult and agency-wide insights near impossible?  We call this the data-driven contradiction: most agencies aspire to be data-driven, yet the technically...

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25 May
data analysis, data analytics, evergreen content, Google, influencer commentary, SEO, SEO data, SEO strategy, Uncategorized

Using SEO data analytics to identify business gaps

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30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create...

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