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competitor research, data analytics, data-driven search strategy, Google, keyword optimization, keyword research, keyword research tools, Performance marketing, Search, search strategy, SEO, SERPs, Sponsored

The importance of accurate keyword difficulty scores

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has...

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data analysis, data analytics, evergreen content, Google, influencer commentary, SEO, SEO data, SEO strategy, Uncategorized

Using SEO data analytics to identify business gaps

30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create...

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Data, data analytics, keyword data, SEO, SEO strategy, seo tools, Sponsored

Is it time to switch to a new SEO tool?

30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software...

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AI, Content, data analytics, evergreen content, Google Panda, Google updates, Industry, Panda, Panda algorithm, Panda update, Search, search intent, SEO, state of SEO

The Panda anniversary and what we desperately must remember about search

30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality and manipulative optimization practices Despite removing much of the worst black-hat tactics SEO is still hasn’t lived...

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Analytics, Cross-channel, customer experience optimization (CXO), data analytics, data privacy, Digital Advertising, Digital Marketing, Google, influencer commentary, ROI, ROI Marketing, third-party cookies

Cross-channel and cookieless: How measurement will evolve in 2021

30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and frequency is one of the biggest problems with cross-platform ad...

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app store algorithm, App Store Optimization (ASO), Apple store, Content Marketing, data analytics, Digital Marketing, Facebook Ads, Google Apps Marketplace, Google Play store, ranking factors, SEO, Strategy

Four marketing strategies to increase app store downloads and engagement

30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store Optimization involves keyword research and optimization. App developers have limited space for their keywords and much competition to...

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