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12 Sep
Blog, Digital Advertising, Digital Marketing, Marketing Management, Marketing Skills, Marketing Strategies, marketing strategy, Trending

Why Marketing Science Is Crucial for Success Today

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As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to...

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11 Sep
Digital Advertising, Display Ads, Paid Media, Paid Media Strategy, PPC

How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads via @sejournal, @siliconvallaeys

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Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here's how you can seamlessly transition. The post How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads appeared first on Search Engine Journal. Go...

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22 Aug
Digital Advertising, Paid Media, Paid Media Strategy, PPC, Sponsored Posts

How To Keep Your Paid Search Campaigns Safe With These Best Practices via @sejournal, @brandverity

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Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable. The post How To Keep Your Paid Search Campaigns Safe With These Best Practices appeared first on Search Engine Journal. Go to Source Author: BrandVerity Blog Name: Search...

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19 Aug
Black Friday Advertising, Blog, Digital Advertising, eCommerce, ecommerce marketing, Facebook, Facebook advertising, marketing strategy, Marketing Topics, Paid Media, social media advertising

7 Things You Need to Do AHEAD of Your Black Friday Facebook Ads According to Meta

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Are your Facebook Ads strategy ready for Black Friday?  This is THE time of the year when shopaholics are hunting for the best offers, so you need to make sure your Facebook Ads and Instagram Ads campaigns are ready to attract hungry buyers.  So, do you have your Black Friday Facebook...

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26 Jul
Digital Advertising, Generative AI, News

Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions via @sejournal, @kristileilani

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Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI. The post Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions appeared first on Search Engine Journal. Go to Source Author: Kristi Hines Blog Name: Search Engine...

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28 Jun
Digital Advertising, News

Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service via @sejournal, @MattGSouthern

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The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds. The post Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service appeared first on Search Engine Journal. Go to Source Author: Matt...

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24 Jun
Digital Advertising, News

Microsoft Announces Platform Name Changes Amidst Market Acceleration via @sejournal, @brookeosmundson

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Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms. The post Microsoft Announces Platform Name Changes Amidst Market Acceleration appeared first on Search Engine Journal. Go to Source Author: Brooke Osmundson Blog Name: Search Engine Journal SEO, Search...

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20 Jun
Digital Advertising, News

The Trade Desk Launches New Programmatic AI Platform via @sejournal, @brookeosmundson

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The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more. The post The Trade Desk Launches New Programmatic AI Platform appeared first on Search Engine Journal. Go to Source Author: Brooke Osmundson Blog Name: Search Engine...

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09 May
Blog, Brand loyalty, Community Management, customer acquisition, customer relationship, Digital Advertising, Digital Marketing, marketing strategy, Social, Social Media Marketing

Give Your Marketing A Makeover

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For small and boutique salon owners, regular clients are often the heart of the business. From driving sales to influencing by word of mouth, customers are critical for any beauty business. However, growth is both important and inevitable for a new beauty business. The goal soon becomes maintaining your regular...

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