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21 May
digital strategy, eCommerce

Last Call: 5 Tips To Capture Last Minute Ecommerce Sales via @sejournal, @navahf

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Create clever solutions for procrastinating shoppers and leverage your ecommerce channel to its fullest potential. Here are the best practices to win last minute sales. The post Last Call: 5 Tips To Capture Last Minute Ecommerce Sales appeared first on Search Engine Journal. Go to Source Author: Navah Hopkins Blog...

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07 May
Content Marketing, digital strategy

Power Up Your Personalization Strategy With Dynamic Content via @sejournal, @KaitlynnFrank

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Create a customized experience for your customers with dynamic content and reel in repeat customers. Discover the best practices with this guide. The post Power Up Your Personalization Strategy With Dynamic Content appeared first on Search Engine Journal. Go to Source Author: Kaitie Frank Blog Name: Search Engine Journal SEO, Search...

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11 Dec
consumer behavior, consumer insights, Content, data insights, data-driven content, digital strategy, expert commentary, featured snippets, Google, Google SERPS, Industry, industry insights, People Also Ask (PAA), search visibility, SEO, top-of-mind awareness (TOMA), zero click search

Zero click search: the new consumer comfort zone

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30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing...

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26 Feb
content strategy, Core Web Vitals, Digital Marketing, digital strategy, Google, google algorithm updates, Industry, influencer commentary, organic search, page experience update, Paid Advertising, ROI Marketing, search experience, search marketing, SEO, Social media, Strategy, User Experience (Ux), UX in SEO

SEO in 2021: What your organization’s executives and senior leaders must know

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30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is...

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26 Jan
2021, Brand Awareness, Business Value, consumer insights, customer retention, Digital Marketing, digital strategy, lead generation, reputation management, SEO, SEO in 2021

The business value of SEO in 2021: From revenue generation to reputation and retention

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30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in a number of different ways. It helps maintain brand equity, helps inform product and sales. SEO can also be used as a PR channel and vice-versa. From consumer behavior trends to market and demand...

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20 Jan
2021, Digital Marketing, digital strategy, Dynamic Search Ads (DSA), Google, Keywords, Paid Advertising, search marketing, SERPs, Strategy

2021 Search marketing: The year of automation

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30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos. Today’s search users would rather see to believe than read. Let’s explore what marketers must master in 2021 to...

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08 Jan
Content, COVID-19 and digital marketing, COVID-19 and ecommerce, Customer Engagement, Digital Marketing, digital strategy, eCommerce, Industry, Social media, User Experience (Ux), virtual reality (VR)

How brands should meet customers in their new (virtual) reality

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30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital assets for virtual test-runs and try-ons, once built, can be repurposed in marketing ads, social media, personalized sales demos, and even product redesigns. Elly Uz,...

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