Digital Advertising, Display Ads, News, Paid Media, Paid Media Strategy, PPC, programmatic advertising, social media advertising, Video Advertising

The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook] via @sejournal, @sejournal

In this ebook, you’ll discover the PPC trends that will matter the most in 2023. The post The Biggest PPC Trends Of 2023, According To 22 Experts appeared first on Search Engine Journal. Go to Source Author: Shannon Phelps Blog Name: Search Engine Journal SEO, Search Marketing News and Tutorials...

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Display Ads, Google Ads, video ads

3 ways to keep audiences engaged in a content-driven world

Consumers navigate a widening variety of digital content from text to image to video—and they choose to spend their time in the experiences that feel most natural and intuitive for them. Working with Ipsos, we've identified three ways to keep your audience engaged across platforms throughout the holiday season,...

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Display Ads, News

Google AdSense First-Party Cookies Now Support Personalization via @sejournal, @MattGSouthern

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. The post Google AdSense First-Party Cookies Now Support Personalization appeared first on Search Engine Journal. Go to Source Author: Matt G. Southern Blog Name: Search Engine Journal SEO, Search Marketing News and...

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Display Ads, News

Google Display Ads Get More Personal With New Targeting Technology via @sejournal, @MattGSouthern

Google is rolling out a way to utilize first-party data to deliver personalized ads via Display & Video 360, without third-party cookies. The post Google Display Ads Get More Personal With New Targeting Technology appeared first on Search Engine Journal. Go to Source Author: Matt G. Southern Blog Name:...

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App Ads, Display Ads, Google Ads, Search Ads

Magic in the making: The 4 pillars of great creative

Consumers report that helpfulness is their top expectation of brands since the start of the COVID-19 pandemic, with 78% saying a brand's advertising should show how they can be helpful in everyday life.1 This means businesses need to quickly engage audiences with meaningful messages, using immersive storytelling to bring their...

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