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conversion optimization, Digital Advertising, Digital Marketing, display advertising, Google, Google Ads, Google Ads tips, Google Shopping, google shopping ads, offline conversion tracking, PPC, SERPs, Sponsored, YouTube advertising

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions...

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